Sr. Digital Marketing Specialist

Position- Sr Digital Marketing

Experience- 6 years

Location- Ahmedabad (On-Site

)Summary

We’re looking for a strategic and performance-focused Marketing Manager (D2C Growth) to lead BabyOrgano’s digital and brand marketing initiatives. In this role, you’ll own the entire digital growth strategy — from planning campaigns to driving measurable ROI across Meta, Google, YouTube, and influencer channels.You’ll collaborate directly with the leadership team to translate marketing investments into business impact, lead a cross-functional team with accountability, and drive a culture of ownership and discipline. If you’re someone who thrives on data, creativity, and action — and can balance strategy with hands-on execution — this is your opportunity to lead growth for one of India’s most promising Ayurvedic D2C brands.

Responsibilities:• Build, plan, and implement the overall digital marketing and D2C growth strategy.

• Lead and mentor internal marketing, creative, and performance teams.

• Manage and optimize campaigns across Meta, Google, YouTube, and Influencer Marketing.

• Achieve minimum 4X ROAS across all campaigns through continuous optimization.

• Oversee brand communication and ensure consistency across all digital touchpoints.

• Manage digital marketing budgets and deliver ROI-focused campaigns.

• Measure and report performance using analytics tools (GA4, Ads Manager, Shopify).

• Collaborate with agency partners for campaign planning and performance reviews.

• Ensure timely campaign launches, daily performance tracking, and actionable insights.

• Monitor competition and proactively identify new growth opportunities.

• Drive team accountability — ensuring 90%+ task completion within timelines.

• Maintain strict adherence to company policies, punctuality, and professional discipline.

• Foster a culture of solution-oriented communication and positive collaboration.

SkillSets / Experience We Require:

• 5–8 years of experience in Digital Marketing / D2C Growth / Performance Marketing.

• Proven success in managing high-performance paid campaigns (Meta, Google, YouTube).

• Strong understanding of CAC, ROAS, LTV, conversion optimization, and funnel strategy.

• Hands-on experience with Google Analytics, Meta Ads Manager, Shopify, and Excel.

• Sound knowledge of SEO/SEM, CRM tools, and marketing automation.• Excellent leadership, project management, and communication skills.

• Problem-solver with a strong sense of ownership and accountability.• Familiarity with web analytics and conversion tracking tools.

• Team motivator who leads by example — disciplined, punctual, and dependable.

Pedigree:• Bachelor’s or Master’s degree in Marketing, Advertising, Business, or related field.

• Preferred: Experience in FMCG, Ayurveda, or D2C consumer brand environments.

Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹100,000.00 per month

Work Location: In person