Sr. Digital Marketing Manager

Senior Marketing Manager (Digital, SaaS & Cloud Services)

Experience: 7–10 years

Location: Gurgaon / Jaipur

Overview

We’re seeking a Senior Marketing Manager who can bridge creativity with strategy to drive brand visibility, lead generation, and business growth across Concret.io’s two core business lines:

1. Professional IT & Salesforce Services

2. Proprietary SaaS, AI & Cloud-based Products and Accelerators

This is both a strategic and hands-on leadership role. You’ll lead a cross-functional marketing team, manage campaigns, guide product launches, and execute data-driven growth strategies aligned with company objectives.

Key Responsibilities:

1. Marketing Strategy & Planning

• Develop and execute innovative, data-driven marketing strategies for both service and product verticals.
• Define positioning, messaging, and differentiation for enterprise services and SaaS products.
• Translate business objectives into actionable marketing roadmaps and KPIs.
• Identify and leverage emerging trends such as AI-driven marketing, social commerce, and automation.
• Ensure strong alignment between product marketing, digital campaigns, and sales enablement.

2. Team Leadership & Growth

• Lead and inspire a hybrid marketing team (SEO, content, design, and social media specialists).
• Conduct daily virtual huddles for progress tracking, feedback, and collaboration.
• Identify skill gaps and collaborate with HR or freelance platforms (e.g., Upwork) to onboard additional talent.
• Foster a culture of creativity, accountability, and continuous learning within the team.

3. Digital Marketing & Execution

• Oversee SEO, SEM, content, social media, and email marketing strategies.
• Ensure consistent brand tone and high-quality output across blogs, landing pages, podcasts, and social channels.
• Manage performance marketing campaigns and optimize for ROI.
• Leverage tools such as Zoho Projects, Google Analytics, and Mailchimp for campaign tracking and reporting.
• Continuously experiment with new-age SEO and AI-enabled marketing techniques.

4. Campaigns, Product Launches & Lead Generation

• Plan and execute integrated campaigns for both service offerings and product launches.
• Develop and manage go-to-market strategies for SaaS, AI, and cloud-native tools (content, demos, AppExchange listings, and outreach).
• Drive measurable increases in leads, conversions, and customer engagement.

5. Measurement, Reporting & Optimization

• Define and track KPIs such as lead generation, conversion rates, engagement, and marketing ROI.
• Conduct weekly and monthly reviews to assess progress and align future campaigns.
• Create actionable insights, dashboards, and reports for leadership visibility.

6. Process & Innovation

• Establish clear workflows, documentation, and reporting frameworks using Zoho Projects.
• Implement best practices in marketing automation, CRM usage, and analytics.
• Encourage ongoing tool adoption and innovation within the team.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred).
• 7–10 years of progressive marketing experience, including 3+ years in leadership roles.
• Proven success in digital marketing for IT services, cloud computing, or SaaS/AI products.
• Deep expertise in SEO/SEM, content strategy, analytics, and automation tools.
• Experience with Zoho Projects, Salesforce, Google Analytics, and Mailchimp.
• Strong communication, analytical, and leadership abilities.
• Experience managing distributed teams and freelance contributors.

Success Metrics

• Consistent achievement of KPIs: lead growth, conversion rates, and product adoption.
• A motivated and high-performing team operating with independence and ownership.
• Strategic campaigns enhancing Concret.io’s visibility in the Salesforce and SaaS ecosystem.
• Scalable processes and measurable impact across both services and product lines.

Work Environment

We embrace a hybrid work model, with collaboration encouraged at our Gurgaon and Jaipur offices. The ideal candidate will participate regularly in on-site brainstorming, campaign reviews, and leadership sessions.

About Concret.io

Founded in 2014 by Abhinav Gupta and Anjana Gupta, Concret.io thrives on innovation, ownership, and continuous learning.

• Learning Never Stops: We fund certifications and offer continuous upskilling in tech and marketing.
• You’re in Charge: Every team member owns their outcomes — we celebrate wins and accountability alike.
• Aiming for Excellence: Quality, creativity, and clear communication define everything we do.

Interested candidates can share their resume at chahat.vohra@concret.io with the subject line of "Application for Digital Marketing Manager"

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹60,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person