Sr. Digital Marketing Manager

RESPONSIBILITIES:

1. Campaign Management & Advertising Proficiency:

• Plan, execute, and monitor Google Ads campaigns (Search, Display, Video, Performance Max).
• Manage Facebook/Instagram Ads campaigns including audience targeting, ad creatives, A/B testing, and budget optimization.
• Track and analyse campaign KPIs such as CTR, CPC, conversions, ROAS, and engagement rates.
• Create detailed performance reports and provide recommendations for higher ROI.
• Coordinate with content and creative teams to ensure campaigns align with brand objectives.
• Implement remarketing strategies and conversion tracking across platforms.
• Stay updated with platform changes, trends, and best practices for paid advertising.

2. Social Media & Content Management:

• Manage company’s main and regional social media pages.
• Plan and schedule posts, campaigns, and promotional activities.
• Upload, optimize, and manage YouTube video content.
• Collaborate with designers and content writers for creatives, blogs, and social updates.
• Maintain brand voice and consistency across platforms.

3. SEO & Website Coordination:

• Implement on-page SEO best practices (meta tags, keywords, internal linking, site performance).
• Track website performance through Google Search Console and Analytics.
• Coordinate website integrations, technical fixes, and blog uploads.
• Ensure digital campaigns integrate seamlessly with website landing pages

4. Team & Intern Management:

• Assign and monitor tasks to interns including GMB updates, blog uploads, Libromi chats, and daily reporting.
• Provide guidance, feedback, and ensure timely task completion.
• Digital Platforms & Tools
• Manage and update multiple Google My Business listings.
• Utilize Google Analytics for traffic, audience, and conversion insights.

REQUIREMENTS:

• Strong expertise in Google Ads (Search, Display, Video, Performance Max) and Meta Ads (Facebook/Instagram).
• Ability to optimize campaigns for lead generation, brand awareness, and conversions.
• Proficiency in SEO, Google Analytics, Google Search Console, and GMB management.
• Social media management experience across multiple regions and platforms.
• Excellent analytical skills to interpret campaign data and prepare actionable reports.
• Strong coordination, multitasking, and communication abilities.
• 3-5 Years of experience in the same role
• Good communication skills in english.
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

Job Type: Full-time

Pay: ₹20,000.00 - ₹45,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance

Education:

• Bachelor's (Preferred)

Experience:

• Sr. Digital marketing manager: 1 year (Preferred)

Work Location: In person