Sr. Digital Marketing Manager

As a Senior Digital Marketing Analyst, you will be responsible for driving data-driven marketing strategies and optimizing digital campaigns. Your proficiency in SEO, SEM, PPC, social media analytics, web analytics, and conversion rate optimization will be crucial in this role. Your deep analytical skills, ability to interpret marketing data, and understanding of consumer behavior will be valuable assets. Key Responsibilities: - Develop and execute digital marketing strategies using SEO, SEM, PPC, social media, and email marketing. - Analyze website traffic, campaign performance, and audience behavior using tools such as Google Analytics, Google Ads, and Facebook Ads Manager. - Monitor and optimize ROI for digital marketing campaigns, identifying growth opportunities. - Conduct A/B testing and conversion rate optimization (CRO) to improve campaign performance. - Generate data-driven insights and present actionable recommendations to stakeholders. - Stay updated with industry trends, competitor strategies, and emerging digital marketing technologies. - Collaborate with cross-functional teams to improve user experience and engagement. Qualifications Required: - Bachelor's degree in Marketing, Business, Analytics, or a related field. - Minimum of 3+ years of experience in digital marketing analytics. - Expertise in Google Analytics, Google Tag Manager, Google Ads, Facebook Ads, SEO tools (Ahrefs, SEMrush, Moz), and CRM platforms. - Strong knowledge of performance marketing, data analytics, and digital attribution models. - Excellent analytical, problem-solving, and communication skills. - Ability to manage multiple projects and meet deadlines in a fast-paced environment. This company is looking for a dedicated Senior Digital Marketing Analyst to join their team on a full-time basis. The work location is in person. (Note: No additional details about the company were mentioned in the job description.),