Social Media Team Lead

Job Title:

Department:

Reports To:

Position Overview:

Social Media Team Leader (Organic)

Qualifications & Competencies

• Proven track record with minimum 2 years in

  growing and managing an organic social media team

• Demonstrated ability to generate

  organic leads

  and contribute to measurable

  business growth

  .
• Expertise in social media analytics, keyword research, and content performance optimization.
• Proficiency with tools including

  vidIQ

  ,

  Google Trends

  , and

  Manychat

  .
• Strong leadership, communication, and team management skills.
• Excellent understanding of audience behavior, storytelling, and platform-specific content trends.
• Strategic thinker with an analytical mindset and high attention to detail.

Key Responsibilities:

Leadership & Team Management

• Lead, mentor, and oversee a team of Social Media Associates managing individual channels (YouTube and Instagram).
• Define team goals, assign responsibilities, and ensure timely and high-quality execution of campaigns.
• Foster a culture of creativity, accountability, and performance excellence within the team.

Strategy & Execution

• Develop and implement organic content strategies to grow reach, engagement, and conversions on YouTube and Instagram.
• Ensure content aligns with brand voice, marketing objectives, and audience preferences.
• Utilize tools such as

  vidIQ

  ,

  Google Trends

  , and

  Manychat

  to identify growth opportunities, trending topics, and automation possibilities.
• 
  
• Coordinate with creative, content, and analytics teams to produce engaging video and social content that drives audience interaction and lead generation.

Organic Lead Generation & Business Growth

• Drive

  organic traffic and qualified leads

  through strategic content planning, SEO-aligned video descriptions, and optimized posting schedules.
• Implement effective audience nurturing workflows using tools like Manychat to convert engagement into measurable business outcomes.
• Continuously refine strategies to support overall marketing and revenue goals through organic growth initiatives.

Performance Analysis

• Monitor, analyze, and report on key performance metrics such as engagement rate, audience growth, watch time, lead conversion, and ROI.
• Translate insights into actionable recommendations for content optimization and audience retention.
• Stay updated on platform algorithm changes and best practices to maintain a competitive edge.

Community Engagement

• Oversee proactive community management across platforms, ensuring timely and brand-consistent interaction with followers.
• Cultivate meaningful relationships with audiences to build loyalty and advocacy.

Key Performance Indicators (KPIs)

• Organic follower and engagement growth on YouTube and Instagram.
• Lead generation and conversion metrics from organic sources.
• Improvement in content reach, retention, and watch time.
• Quality and consistency of content and team output.
• Contribution to overall marketing and business growth objectives.