Job
Description
As a Social Media Team Leader (Organic) at our company, you will lead the YouTube and Instagram organic marketing efforts to drive audience growth, engagement, and organic lead generation through data-driven social media strategies. You will manage a team of Social Media Associates, ensuring content, strategy, and communication align to achieve measurable business growth. **Key Responsibilities:** - **Leadership & Team Management:** - Lead, mentor, and oversee a team of Social Media Associates managing individual channels (YouTube and Instagram). - Define team goals, assign responsibilities, and ensure timely and high-quality execution of campaigns. - Foster a culture of creativity, accountability, and performance excellence within the team. - **Strategy & Execution:** - Develop and implement organic content strategies to grow reach, engagement, and conversions on YouTube and Instagram. - Ensure content aligns with brand voice, marketing objectives, and audience preferences. - Utilize tools such as vidIQ, Google Trends, and Manychat to identify growth opportunities, trending topics, and automation possibilities. - Coordinate with creative, content, and analytics teams to produce engaging video and social content that drives audience interaction and lead generation. - **Organic Lead Generation & Business Growth:** - Drive organic traffic and qualified leads through strategic content planning, SEO-aligned video descriptions, and optimized posting schedules. - Implement effective audience nurturing workflows using tools like Manychat to convert engagement into measurable business outcomes. - Continuously refine strategies to support overall marketing and revenue goals through organic growth initiatives. - **Performance Analysis:** - Monitor, analyze, and report on key performance metrics such as engagement rate, audience growth, watch time, lead conversion, and ROI. - Translate insights into actionable recommendations for content optimization and audience retention. - Stay updated on platform algorithm changes and best practices to maintain a competitive edge. - **Community Engagement:** - Oversee proactive community management across platforms, ensuring timely and brand-consistent interaction with followers. - Cultivate meaningful relationships with audiences to build loyalty and advocacy. **Qualifications & Competencies:** - Proven track record with minimum 2 years in growing and managing an organic social media team. - Demonstrated ability to generate organic leads and contribute to measurable business growth. - Expertise in social media analytics, keyword research, and content performance optimization. - Proficiency with tools including vidIQ, Google Trends, and Manychat. - Strong leadership, communication, and team management skills. - Excellent understanding of audience behavior, storytelling, and platform-specific content trends. - Strategic thinker with an analytical mindset and high attention to detail. Join us in this exciting role where you can make a significant impact on our social media presence and contribute to the overall marketing and business growth objectives.,
