Social Media Marketing Specialist

Job Title - Social Media Executive

Experience: 1-2 Years

Notice Period: 0-15 days ( Preferred Immediate Joiner )

Preferred Industry: Ecommerce/Retail

Industry: Business Consulting and Services

Employment Type: Full-time

Role Overview

GreenHonchos is looking for a strategic and execution-focused D2C Business Manager to lead key brand partnerships and drive topline growth. This role is suited for someone who understands the nuances of consumer-facing eCommerce brands and has directly contributed to scaling D2C businesses through cross-functional collaboration and data-backed decision-making.

Responsibilities:

• Strategy Development: Develop and execute social media strategies for various clients, ensuring alignment with broader marketing goals.
• Content Creation & Curation: Create engaging and on-brand content (text, images, video, etc.) that resonates with target audiences. Work closely with the creative team to develop visual assets. • Community Management: Monitor social media channels, respond to comments, messages, and mentions in a timely and professional manner, and foster community growth.
• Campaign Management: Plan, schedule, and manage organic and paid social media campaigns across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Performance Analytics: Track, analyze, and report on the performance of social media campaigns, using data to optimize future efforts and improve ROI.
• Trend Monitoring: Stay up-to-date with the latest social media trends, tools, platforms, and best practices, applying them where relevant to client strategies.
• Client Collaboration: Work closely with clients to understand their goals, audiences, and brand voice, ensuring social media efforts align with their objectives.
• Influencer Outreach: Identify and collaborate with relevant influencers to boost campaign reach and engagement where applicable.

Required Qualifications :-

• Proven experience as a Social Media Marketer or similar role, preferably within an advertising agency.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent content creation skills, including writing, graphic design, and video production.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g.,Google Analytics, Facebook Insights).
• Strong communication, organizational, and multitasking abilities.
• Ability to work in a fast-paced, deadline-driven environment.
• Creative mindset with the ability to think outside the box.
• Familiarity with influencer marketing strategies.