Job Description Role Overview: As a Social Media Marketing Specialist based in Lucknow, you will play a crucial role in developing and executing social media marketing strategies. Your responsibilities will include creating compelling content, managing campaigns, analyzing metrics, engaging with followers, and keeping abreast of industry trends to boost brand visibility and customer interaction. Key Responsibilities: - Develop and implement social media marketing strategies - Create engaging content for various social media platforms - Manage social media campaigns effectively - Analyze performance metrics to measure success - Engage with followers and respond to inquiries - Stay updated on the latest trends in social media and digital marketing Qualifications Required: - Proficiency in Social Media Marketing and Content Creation - Experience in Digital Marketing and Marketing strategies - Excellent written and verbal communication skills - Strong analytical and problem-solving skills - Ability to collaborate within a team environment - Bachelor's degree in Marketing, Communications, or a related field - Familiarity with social media analytics tools and platforms,