Social Media Marketing Specialist

Company Description

ProPlus Logics Solutions Pvt. Ltd., based in Coimbatore, is a leading provider of Website Development, Mobile Application Development, and Digital Marketing services. Established in 2010, the company has consistently grown by delivering high-quality solutions at competitive prices, differentiating itself through a commitment to excellence. Their offerings include services such as e-commerce solutions, web hosting, domain registration, and content management systems. ProPlus Logics is dedicated to helping businesses establish and expand their digital presence through innovative strategies and reliable execution.

Role Description

This is a full-time, on-site role located in Coimbatore for a Social Media Marketing Specialist. The individual will be responsible for managing and creating engaging content for social media platforms, developing and implementing social media strategies, managing campaigns, and analyzing performance metrics. They will collaborate with the marketing team to align social media initiatives with broader marketing goals, monitor trends, and engage with online communities to build brand presence and drive customer engagement.

Qualifications

• Proficiency in Social Media Marketing and Social Media Content Creation
• Hands-on experience in Digital Marketing, Marketing Strategies, Google Ads, and Meta Ads
• Excellent communication skills with the ability to engage and grow online communities
• Strong analytical skills with experience using analytics tools to measure, optimise, and enhance social media performance
• Ability to work on-site in Coimbatore and collaborate effectively with a creative and fast-paced team
• Bachelor’s degree in Marketing, Communications, or any relevant field
• Up-to-date knowledge of emerging social media trends, platforms, and best practices