Social Media Marketing Specialist

As a Marketing Analyst at Y-Cook India Pvt Ltd, you will play a crucial role in analysing campaign performance, website traffic, and consumer behavior. Your focus will be on digital campaigns, content performance, and online engagement, while also supporting broader marketing initiatives, product launches, and cross-team projects. Starting with social media, you will have the opportunity to grow into a full-spectrum marketing role. Key Responsibilities: - Analyse campaign performance, website traffic, and consumer behavior - Track key marketing metrics and engagement results - Build clear, visual reports and dashboards using Excel and/or Google Sheets - Support market research and competitor analysis - Help design and create content for all social media platforms - Collaborate with sales, product, and operations teams to provide actionable insights - Measure the effectiveness of digital and offline campaigns - Help shape creative narratives for product launches and customer feedback Qualifications Required: - Bachelors degree in Marketing, Business, Economics, Humanities, Design, Arts, or related field - 02 years of experience in marketing analytics, digital marketing, or similar roles - Proficiency in MS Excel/Google Sheets; familiarity with Canva or other designing software - Strong analytical and critical thinking skills - Excellent communication and presentation abilities - Passion for FMCG or food-tech is a plus Join Y-Cook to grow with a scaling food-tech brand, receive mentorship from industry experts, enjoy a flexible work culture with a young, dynamic team, and see your insights influence product and marketing decisions in real-time. If you love food, creativity, and making an impact, Y-Cook is the place for you!,