Social Media Marketing Specialist

Company Description

Mytek Innovations Pvt Ltd is a forward-thinking company offering comprehensive services in EPC (Engineering, Procurement, Construction), manufacturing, and marketplace solutions. With cutting-edge AI-based project planning and scheduling tools, we help contractors and construction businesses streamline project management. Our focus on infrastructure solutions, turnkey services, and advanced construction project planning ensures efficiency, cost-effectiveness, and growth. Partner with us for innovative solutions that meet your business needs.

Role Description

As the Digital Marketing Specialist, you’ll drive brand visibility, engagement, and growth across platforms. From ideation to execution — you’ll own content, campaigns, videos, and strategy. This is a full-stack role combining strategy, content creation, design, video editing, and performance marketing.

Key Responsibilities

Develop and implement a digital marketing strategy across paid and organic channels

Design and edit marketing creatives — posters, reels, videos, carousels, and motion graphics

Write compelling content for posts, ads, landing pages, and campaigns

Execute performance marketing campaigns (Google Ads, Meta Ads, LinkedIn, email, etc.)

Build MyTek’s brand story across LinkedIn, YouTube, Instagram, and industry platforms

Track key metrics (leads, conversions, traffic, CAC, engagement) and continuously optimize

Collaborate with cross-functional teams (Sales, Design, Product, HR) for integrated campaigns

Manage tools like Canva, Adobe Suite, Premiere Pro/Final Cut, Google Analytics, and ad dashboards

You Bring

1–2 years of hands-on digital marketing experience (preferably in startups or fast-paced teams)

Proven video editing skills — reels, interviews, explainer content, visual storytelling

Graphic design proficiency (Canva, Adobe tools) and eye for clean, modern visuals

Copywriting and content ideation skills for short-form + long-form campaigns

Knowledge of performance marketing, SEO/SEM, analytics, and marketing automation

• High ownership mindset, speed of execution, and creative problem-solving attitude