Social Media Marketing Manager

About the Role:

plan, execute, and optimize

You’ll be responsible for managing brand presence, content strategy, ad performance, and team coordination to drive measurable results (not vanity metrics).

Key Responsibilities:

1. Social Media Strategy & Planning

• Create monthly content and campaign strategies aligned with client goals (brand awareness, leads, engagement, or conversions).
• Analyze competitors, trends, and audience insights to improve performance.
• Prepare content calendars and coordinate with designers and video editors for on-time delivery.

2. Meta Ads Management (Mandatory Skill)

• Plan, create, and manage

  Meta Ad Campaigns

  (Lead Generation, Brand Awareness, Traffic, Engagement, etc.).
• Handle

  end-to-end ad execution

  — ad copywriting, creative briefing, audience targeting, A/B testing, and optimization.
• Track and report key metrics (CPC, CPM, CTR, CPA, ROAS) with actionable insights.
• Manage ad budgets efficiently to ensure best ROI for each client.

3. Content Supervision & Engagement

• Review and approve post copies, reels, and stories before publishing.
• Ensure consistent brand tone and quality across all accounts.
• Engage with followers, reply to DMs/comments, and maintain community management hygiene.

4. Reporting & Performance Tracking

• Create

  weekly and monthly performance reports

  for both organic and paid campaigns.
• Present insights, learnings, and recommendations during client review meetings.
• Use data to make

  real marketing decisions

  , not guesses.

5. Coordination & Execution

• Collaborate with graphic designers, video editors, and copywriters for campaign execution.
• Coordinate with clients for feedback, approvals, and performance discussions.
• Maintain smooth communication between internal teams and clients.

Required Skills & Qualifications:

• Mandatory:

  1.5+ years of direct, hands-on experience in

  Meta Ads Manager

  (not just boosting posts).
• Strong understanding of

  social media algorithms, paid campaign structures, and analytics.

• Ability to create ad strategies, optimize targeting, and scale campaigns.

• Proficiency in tools like Meta Business Suite, Canva (basic), Google Sheets, and social scheduling tools (Buffer, Later, etc.).

• Excellent communication and presentation skills.

• Strong organizational and multitasking ability to handle multiple client accounts simultaneously.

• Knowledge of LinkedIn, YouTube, and Google Ads is a plus

  , but not mandatory

Performance KPIs:

• Monthly ROI and Lead Quality from Meta Ads
• Follower Growth & Engagement Rate (organic)
• Client Retention & Satisfaction
• Timely Execution of Calendar and Ad Campaigns
• Quality of Reports and Strategic Inputs

Who ShouldNotApply:

• People who only “boost” posts instead of running structured ad campaigns.
• Those who need constant supervision or struggle with deadlines.
• Anyone afraid of accountability and data-backed performance tracking.
• Freelancer