Social Media Manager

A Social Media Manager is responsible for developing, executing, and managing a company's social media strategy to increase brand awareness, engagement, and ultimately, drive business results. This involves creating and curating engaging content, managing social media accounts, monitoring performance, and interacting with followers. They also stay abreast of the latest social media trends and technologies to optimize strategies and campaigns. Here's a more detailed breakdown of their responsibilities:Content Creation and Curation:

• Developing content strategies:Creating and implementing a social media strategy aligned with business objectives.
• Creating engaging content:Producing a variety of content formats (text, images, videos, etc.) across different platforms.
• Scheduling and publishing content:Managing the posting schedule and ensuring timely and consistent content delivery.
• Managing social media accounts:Maintaining a consistent brand presence and voice across various platforms.

Community Management and Engagement:

• Interacting with followers: Responding to comments, messages, and engaging in conversations to build relationships.
• Fostering a community: Cultivating a positive and active online community around the brand.
• Monitoring social media presence: Tracking mentions, sentiment, and identifying potential issues.

Analytics and Reporting:

• Tracking key metrics:Monitoring engagement rates, reach, website traffic, and other relevant metrics.
• Analyzing performance data:Assessing the effectiveness of campaigns and identifying areas for improvement.
• Reporting on results:Providing regular reports to management on social media performance and ROI.

Other Key Responsibilities:

• Staying updated on trends:Keeping abreast of the latest social media trends, algorithms, and best practices.
• Collaborating with other teams:Working with marketing, design, and other teams to ensure consistent messaging and brand alignment.
• Managing social media advertising:Creating and managing paid social media campaigns to reach a wider audience.
• Crisis management:Developing and implementing plans to address negative feedback or online crises.
• Identifying and engaging with influencers:Collaborating with relevant influencers to expand reach and brand awareness.

Skills Required:

• Excellent communication skills: Strong written and verbal communication skills for crafting engaging content and interacting with followers.
• Strong analytical skills: Ability to analyze data, track performance, and identify areas for improvement.
• Creative and innovative mindset: Ability to develop unique and engaging content ideas.
• Strong organizational and time management skills: Ability to manage multiple tasks, prioritize effectively, and meet deadlines.
• Knowledge of social media platforms: Familiarity with various social media platforms and their respective best practices.
• Basic graphic design skills: Ability to create visually appealing content.
• Customer service skills: Ability to handle customer inquiries and resolve issues effectively.

Job Type: Full-time

Pay: ₹10,078.07 - ₹40,959.07 per month

Benefits:

• Cell phone reimbursement
• Leave encashment
• Paid sick time
• Provident Fund

Work Location: In person