Social Media Manager

Job Title: Social media Manager

Industry: Multi-Designer Fashion Store

Location: Raj Bhawan road, Civil Lines Raipur CG 492001

Reports To: Director

Job Summary:

Role Overview:

We are seeking a creative, fashion-savvy, and data-driven Social Media Manager to develop and execute a comprehensive social media strategy that enhances our online presence, drives brand awareness, and converts followers into loyal customers. The ideal candidate will have a keen eye for visual aesthetics, strong communication skills, and a deep understanding of current social media trends and analytics within the fashion industry.

Key Responsibilities:

• Strategy Development: Design and implement a social media strategy across all relevant platforms (Instagram, Facebook, Pinterest, etc.) to align with business goals.
• Content Creation & Curation: Formulate high-quality, original content, including engaging text, photos, and videos (especially Reels and Stories) that align with fashion trends and the brand's aesthetic.
• Content Management: Create and manage a consistent content calendar, ensuring timely and regular posting across all channels.
• Community Engagement: Monitor and respond to comments, messages, and mentions to foster a strong online community, manage brand reputation, and provide excellent customer service.
• Influencer Collaboration: Identify and engage with relevant influencers and brand advocates for collaborations and partnerships to expand the brand's reach and audience.
• Paid Advertising: Plan, manage, and optimize paid social media advertising campaigns, tracking performance and ensuring effective ad spend to drive results.
• Performance Analysis: Monitor and analyze key performance indicators (KPIs) and web traffic metrics (e.g., using Google Analytics) to measure campaign effectiveness, glean insights, and adjust strategies accordingly.
• Trend Spotting: Stay up-to-date with the latest social media trends, algorithm changes, and best practices within the fashion industry to keep the brand relevant and innovative.
• Collaboration: Work closely with the design, marketing, and sales teams to ensure cohesive cross-channel messaging and brand consistency.

Qualifications:

• Female candidates preferred.
• Excellent copywriting and verbal communication skills, with the ability to develop a distinct and compelling brand voice.
• A strong aesthetic sense and a keen understanding of fashion trends and visual storytelling.
• Strong organizational, project management, and time-management skills, with the ability to multitask in a fast-paced environment.
• A self-motivated, creative mindset with a positive, customer-oriented attitude.
• Bachelor's degree in Marketing, Communications, Fashion, or a related field (preferred).

Job Types: Full-time, Permanent

Pay: ₹180,000.00 - ₹228,000.00 per year

Benefits:

• Cell phone reimbursement
• Paid time off