Social Media Manager

Social Media Manager

developing and executing channel: specific strategies

Before we begin, please note:

This role is NOT a Brand Manager or Marketing Manager role.

Brand Manager

Marketing Manager

Social Media Manager

Key Responsibilities

Social Media Strategy & Ownership

• Define and execute channels: specific content strategies aligned with business goals (Instagram, LinkedIn, YouTube, Twitter/X, Facebook, Threads, etc.)
• Own and maintain the social media calendar, ensuring consistency with campaign timelines and audience behavior
• Lead platform growth through native optimization techniques (hashtags, SEO, posting time, captions, etc.)
• Develop persona: driven strategies for different platforms (B2B for LinkedIn, Gen Z content for Instagram, etc.)

Content Planning & Performance

• Collaborate with designers, copywriters, and video editors to create engaging, brand: aligned content
• Manage day: to: day content publishing, scheduling, and approval workflows using tools like Buffer, Hootsuite, or Sprout Social
• Track and report weekly and monthly analytics, including engagement, reach, follower growth, CTR, and conversions
• Run A/B tests for creatives, captions, formats, and timing to improve performance

Campaign Execution

• Conceptualize and execute social media campaigns, contests, influencer takeovers, live sessions, and community challenges
• Coordinate with cross: functional teams (brand, marketing, PR, and product) to amplify integrated campaigns
• Develop platform: first campaign assets (e.g., Reels for Instagram, Carousels for LinkedIn, Shorts for YouTube)

Community Management & Listening

• Monitor DMs, comments, and mentions; manage responses and brand tone across platforms
• Develop strategies for organic community growth and retention
• Implement social listening to stay ahead of trends, competitor activities, and customer sentiment

Influencer & Creator Collaborations

• Identify, onboard, and manage collaborations with nano, micro, and macro influencers
• Ensure deliverables meet brand standards and measure campaign ROI

Innovation & Trends

• Stay ahead of platform algorithm updates, content formats, and viral trends
• Lead experimental content pilots (e.g., AI: generated videos, meme marketing, AR filters)

Key Qualities & Skills

• Platform Native:

   Understands how each platform works natively, not just in theory

• Creative Eye:

   Strong sense of visual storytelling, branding, and viral formats

• Analytical:

   Proficient in interpreting data to shape future content and campaigns

• Agile & Detail: Oriented:

   Can work quickly, adapt to changes, and manage multiple deliverables

• Ownership Mindset:

   Takes end: to: end responsibility for social performance and growth

• Excellent Communication:

   Capable of writing sharp, on: brand copy and captions

• Collaborative:

   Works cross: functionally with marketing, design, video, product, and sales