Social Media Manager

Job Description:

As a Social Media Manager, you will be responsible for creating and maintaining marketing campaigns, brand promotions, and product lines across various social media platforms. You will monitor campaign progress using web analytics tools, respond to social media inquiries, and ensure all communications align with the company’s voice and guidelines. The role involves generating fresh content, developing new ideas and campaigns, and measuring their effectiveness. Staying updated with the latest online trends and public shifts in media attention is crucial.

Responsibilities:

• Create and post daily content, including posts and reels, on social media platforms.
• Develop and implement a social media marketing plan
• Constantly creating new content for various social media sites
• Identify and improve organisational development aspects that would improve content (i.e.: employee training, recognition and rewards for participation in the company’s marketing and online review building)
• Create a regular publishing schedule
• Promote content through social advertising
• Work on brand development
• You will need to research you target market and make sure you reach out to them appropriately with the correct content
• Visual content has a lasting effect on the viewer. Your visual branding must be consistent.
• Update content across various social media channels
• Engage with followers and customers
• Resolve customer queries
• Keep an eye on the latest social media trends.
• Monitor SEO and traffic
• Strengthen relationships with social media influencers
• Communicate with stakeholders and senior management

Skills:

• Writing: Social media managers will need to know how to write effective copy in a lot of different styles, for websites. Knowledge of writing for Search Engine Optimization (SEO) is also needed
• Research: Social media managers need to know what is happening in the fast-changing world of social and digital media, what competitors are doing and what new measurement tools are being use
• Interpersonal Skills: Even through writing, social media managers are a direct connection between a company and the public. Being friendly and approachable online will help
• Good organisation skills
• Copy writing skills
• Knowledge of online marketing channels
• Excellent communication skills

Qualifications

• Bachelor's / Master’s degree in Digital Marketing or a relevant field

Experience

· Minimum 3 to 4 Years of experience.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person