Social Media Manager

1. Strategic Oversight

• Setting the Vision: They develop and align social media strategies with the agency's larger marketing goals.
• Client Relationship Management: Regularly meet with key clients to understand their needs and ensure the social media team is delivering value.
• Long-term Planning: Ensure the team’s efforts align with the long-term growth of the agency and client goals.
• Analytics knowledge : Candidate must know to run Meta Ads and Google Ads. Should know to manage Social Media Accounts and should have knowledge of SEO, SEM etc.

2. Team Leadership and Development

• Supervising : Directly oversee team leads or senior executives in the social media department. Oversee each department's operations, including Content Creation, Digital Marketing, Influencer Marketing:
• Hiring and Training: Play a key role in recruiting top talent and providing training opportunities to build a strong team.
• Performance Evaluation: Regularly assess the performance of team members and implement improvements. Manage team leave, appraisals, promotions, and conflict resolution.
• Mentorship: Guide team members, ensuring they have growth opportunities and clear development paths.

3. Operational Efficiency

• Workload Management: Ensure the team has the necessary resources to meet client demands without burnout, balancing workloads effectively.
• Growth Tracking: Monitor client and agency growth metrics. Report progress to co-founders regularly.
• Process Optimization: Develop and refine workflows, processes, and tools to maximize efficiency and output quality.
• Crisis Management: Step in when needed to resolve issues, whether they are internal (team conflicts, technical problems) or external (client complaints).
• Client Acquisition Strategies: Work with sales and marketing teams to identify new client opportunities.

4. Budget and Resource Allocation

• Budgeting: Manage the budget for the social media department, ensuring the allocation of funds is aligned with the agency's goals.
• Resource Allocation: Ensure the right resources (personnel, tools, software, etc.) are available to execute campaigns effectively.

5. Quality Control

• Content Approval: Ensure content produced by the team aligns with the brand and meets quality standards before it reaches clients or the public.
• Performance Metrics: Track the performance of social media campaigns and analyze data to optimize strategies.
• Performance Monitoring: Establish KPIs and performance metrics for operational efficiency. Regularly assess and report on operational performance to stakeholders.

6. Client Reporting and Stakeholder Communication

• High-Level Reporting: Develop and present reports to clients, highlighting key performance metrics and progress against goals.
• Stakeholder Communication: Act as the main point of contact between the social media team and higher management or other departments.

7. Trend Monitoring and Innovation

• Stay Updated: Keep up with industry trends, technological advancements, and algorithm changes that affect social media.
• Fostering Innovation: Encourage experimentation with new formats, platforms, and techniques to stay ahead of the competition.

8. Compliance and Risk Management

• Adherence to Guidelines: Ensure all social media activities comply with platform policies, legal standards, and client expectations.
• Risk Mitigation: Identify and manage potential risks, such as brand reputation issues or campaign failures.

Reporting Line:

• Reports To: Reporting to the Agency Director.
• Direct Reports: They manage social media executive, strategists, content creators, KPI, KRA and other specialists within the social media department.

Job Type: Full-time

Pay: ₹360,000.00 - ₹650,000.00 per year

Ability to commute/relocate:

• Panjim, Goa: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Application Question(s):

• Do you know to run google & meta ads?
• What is your current and expected CTC?
• Kindly attach your portfolio Link
• Do you have prior experience handling a team, and what was the number of members you managed?

Experience:

• total work: 4 years (Required)

Work Location: In person