Social Media Manager

Social Media Executive / Manager

Can be full time / freelancer

Should have Ability to work independently

Location : Ludhiana

Industry : Into Crystals and Gems / Agarbati Business

Key Responsibilities :

• Develop and implement effective social media strategies aligned with company's vision.

• Create, schedule, and manage engaging content (posts, reels, stories, videos) for Instagram, Facebook, LinkedIn, YouTube, and other platforms.

• Design and manage Meta Ads creatives (Facebook & Instagram) for promotions and lead generation.

• Plan and execute social media boosts to increase reach, engagement, and conversions.

• Manage monthly content calendars and campaigns, ensuring alignment with ongoing competitions and projects.

• Analyze and report performance metrics (engagement, reach, ROI, leads) with actionable insights.

• Respond promptly to comments, messages, and community interactions.

• Collaborate with design, content, and operations teams to maintain consistent branding and messaging.

• Keep up with the latest social media trends, algorithms, and competitor strategies.

• Explore influencer and partnership opportunities for brand growth.

• Build and grow companys online community by increasing followers, strengthening audience engagement, and expanding brand reach across platforms.

• Manage and guide the social media team, ensuring efforts are channelized in the right direction for maximum impact.

Key Skills & Qualifications

• Bachelors degree in marketing, Communications, or a related field (preferred).

• 3+ years of proven experience as a Social Media Executive / Manager or in a similar digital marketing role.

• Hands-on experience in running paid campaigns and social media boosts.

• Strong skills in creating Meta Ads creatives and campaign management.

• Good understanding of SEO, hashtags, and social media analytics.

• Excellent copywriting and storytelling skills tailored for an art-driven audience.

• Creative thinker with strong attention to detail and aesthetics.

• Ability to work independently