Job
Description
1) Paid Media Campaign Management Plan, execute, and optimize paid campaigns on: Meta Ads (Facebook, Instagram) Google Ads (Search, Display, YouTube, Shopping) Additional platforms like LinkedIn, (as needed) Create and manage ad sets, audiences, bid strategies, and creatives in collaboration with the creative and content teams. Continuously monitor campaign performance, ensuring campaigns are cost-effective and meet performance goals 2) SEO Strategy & Execution Conduct regular SEO audits and implement on-page and off-page strategies. Work with content writers and developers to ensure pages are optimized for relevant keywords and user experience. Monitor keyword rankings, technical SEO performance (site speed, mobile-friendliness, etc.), and backlink profile. Use tools like SEMRush, Ahrefs, Screaming Frog, and Google Search Console to improve rankings and visibility. 3) Analytics & Performance Reporting Track and report performance across all paid and organic channels. Set up and manage conversion tracking using Google Tag Manager , GA4 , and Meta Pixel . Deliver weekly/monthly performance dashboards, analyze data trends, and provide actionable insights. A/B test creatives, landing pages, and ad copies to optimize conversion rates. 4) Budgeting & ROI Management Plan, forecast, and manage ad budgets to maximize ROAS. Identify underperforming areas and suggest optimization strategies. Coordinate with finance and business teams to align spend with business goals. 5) Collaboration & Growth Strategy Work closely with the creative, content, and web development teams to execute cross-channel campaigns. Contribute to overall growth strategy with innovative digital marketing ideas. Stay up to date with industry trends, algorithm updates, and digital marketing best practices. Show more Show less
