Shopify Developer (Shopify 2.0)

We’re a fast‑growing D2C brand portfolio focused on premium men’s socks "The Sock Street". We build premium customer experiences, move fast on experiments, and obsess over conversion rate, retention, and brand storytelling. We’re looking for an in‑house Shopify Developer who can own our Shopify 2.0 storefront end‑to‑end and ship improvements weekly.

You’ll be the in‑house owner of our Shopify stack: themes (Kalles/Shopify 2.0), Liquid/JS/CSS, app integrations (Razorpay Magic Checkout, Quickengage, Matrixify, A/B testing tools), analytics (GA4, Meta Pixel), and performance/SEO. You’ll turn business ideas into high‑quality sections, blocks, and features; run A/B tests; and keep our site fast, reliable, and conversion‑focused.

• Theme Development (Shopify 2.0):

• Customize and maintain our live theme (currently Kalles v4.x) and staging copies.
• Build reusable

  sections/blocks

  (JSON templates) for PDPs, PLPs, homepage, and landing pages.
• Implement UI features we iterate on (e.g., PDP title overlays on images, collapsible spec tables, USP cards, custom metafield tables for pieces/serves/weight, sticky ATC, badges, etc.).

• Integrations & Checkout:

• Implement and maintain

  Razorpay Magic Checkout

  (snippet/app‑embed) across duplicate themes; ensure parity when A/B testing.
• Maintain other critical apps: Quickengage

  (WhatsApp)

  ,

  Matrixify

  , A/B testing (e.g.,

  Intelligems/Instant/Shoplift

  ), search/filters, reviews, etc.

• A/B Testing & CRO:

• Set up theme‑level experiments (split 50/50), manage variants, prevent flicker, and ensure cross‑journey consistency.
• Launch tests on layouts, copy, pricing, shipping banners, and PDP/PLP components; monitor impact on CVR/AOV.

• Data & Analytics:

• Own

  GA4

  ,

  GTM

  ,

  Meta Pixel

  , and Google Ads tag hygiene; implement enhanced e‑commerce events (view_item, add_to_cart, begin_checkout, purchase).
• Validate tracking after theme changes and experiments.

• Performance & SEO:

• Improve

  Core Web Vitals

  (LCP/CLS/INP), image strategy (responsive/AVIF/WebP), critical CSS, lazy loading, app bloat control.
• Implement structured data (JSON‑LD), meta tags, canonical/robots, and 301s; fix 404s via Matrixify.

• Content & Catalog Ops:

• Build metafields and surface them in UI; support SKU renaming, redirects, and product taxonomy updates.
• Help with landing page builds for campaigns and seasonal drops.

• Process & QA:

• Version control (Git) or theme backups; maintain a reliable

  staging → QA → production

  workflow.
• Cross‑device/regional QA (mobile‑first), accessibility basics (focus, contrast, semantics).

• 1–3 years

  of front‑end development with at least

  2+ years on Shopify 2.0

  .
• Strong in

  Liquid

  ,

  HTML5

  ,

  CSS3

  (and/or Tailwind),

  JavaScript (ES6)

  .
• Experience with

  Shopify 2.0 sections/blocks

  , JSON templates, and theme architecture.
• Hands‑on with

  Kalles

  or similar premium themes (Dawn, Impulse, Motion, Minimog, etc.).
• Comfortable editing

  theme.liquid

  , sections, and

  snippets

  ; debugging app‑embed vs code‑inject differences.
• Proven work with

  Razorpay/UPI gateways

  (Magic Checkout or similar),

  GA4/GTM

  ,

  Meta Pixel

  .
• Experience running A/B tests (Intelligems/Instant/Shoplift/Convert) and interpreting results.
• Performance tuning for

  Core Web Vitals

  and Lighthouse.
• Solid understanding of

  SEO fundamentals

  and

  schema

  .

• Shopify

  Admin API

  /

  Storefront API

  (REST/GraphQL) basics.
• Experience with

  Matrixify

  (bulk imports/redirects),

  Search & Discovery

  , Shogun/Pagefly, review apps.
• Familiarity with

  Interakt

  (WhatsApp flows) and attribution tags (UTM, CAPI).
• Basic design sense; ability to translate Figma/Canva to clean UI.
• Experience with

  Intelligems

  theme tests, price/shipping tests.
• Knowledge of

  Git

  / collaborative workflows.

Shopify 2.0 (Kalles), Liquid, JS/ES6, HTML/CSS, GA4, GTM, Meta Pixel, Razorpay Magic Checkout, Interakt, Matrixify, Intelligems/Instant/Shoplift, Lighthouse, Search & Discovery, CSV/Excel for data ops.

If you’ve worked as shopify developer and know how to turn visits into conversions, we’d love to hear from you.