Company Description The Sock Street is a fashion brand founded in 2023 that focuses on redefining dressing style, starting from the ground up. The brand's mission is to make socks an intentional and essential part of every outfit, crafted with precision, performance, and design to celebrate individuality. The team behind The Sock Street brings a blend of media, advertising, craftsmanship, and operational expertise to create a brand that emphasizes the importance of the small things in everyday life. Role Description This is a full-time on-site role for a Search Engine Optimization Executive located in Gurugram at The Sock Street. The SEO Executive will be responsible for keyword research, on-page SEO, link building, social media marketing, and SEO audits to improve the brand's online visibility and search engine rankings. Qualifications Keyword Research, On-Page SEO, and Link Building skills Social Media Marketing and SEO Audits skills Experience in optimizing website content for search engines Knowledge of SEO tools and analytics platforms Excellent analytical and problem-solving skills Ability to work collaboratively in a team environment Experience in the fashion or e-commerce industry is a plus Bachelor's degree in Marketing, Communications, or related field
About Us We are a fast-growing D2C (Direct-to-Consumer) e-commerce brand passionate about creating seamless online shopping experiences. As we scale, we are looking for a Shopify Manager / Developer who will take ownership of our e-commerce platform—ensuring it’s robust, efficient, and always delivering an outstanding customer experience. Why You’ll Love It Here End-to-end ownership: Lead the technical and functional management of our Shopify store, from design tweaks to performance optimization. E-commerce expertise: Work at the heart of our business, influencing how customers interact with our brand. Automation & innovation: Explore new tools, AI integrations, and automation opportunities to boost efficiency and scale operations. Collaborative culture: Partner with marketing, product, and customer experience teams to create a seamless shopping journey. What You’ll Be Doing Shopify Store Management: Oversee all aspects of our Shopify store’s functionality, structure, and performance. Theme Development & Customization: Use HTML, CSS, Liquid, and JavaScript to refine and enhance themes, ensuring mobile responsiveness and an intuitive experience. App Integration & Optimization: Evaluate and integrate Shopify apps and plugins that enhance store performance and complement existing features. Automation & AI Integration: Implement automation workflows and AI-driven solutions to streamline operations and improve customer engagement. E-commerce Operations Support: Assist with site launches, product uploads, updates, and platform navigation for internal teams. Testing & QA: Conduct rigorous testing and quality assurance to ensure flawless customer experiences across devices and browsers. Performance Monitoring: Track site speed, SEO, and functionality to proactively fix issues and boost conversion rates. Documentation & Training: Maintain best practices, guides, and training materials to support team members and stakeholders. Who You Are Experience: Hands-on experience managing and developing Shopify stores, with a deep understanding of the platform’s structure, apps, and integrations. Technical Skills: Strong knowledge of HTML, CSS, JavaScript, and Shopify’s Liquid templating language. E-commerce Insight: Understand customer journeys, checkout flows, and conversion optimization strategies in a D2C environment. Problem Solver: Able to troubleshoot technical issues, debug errors, and find solutions independently and collaboratively. Testing & QA-Oriented: Experience in identifying bugs, running tests, and ensuring consistent performance across devices. Adaptable & Innovative: Keeps up with new Shopify features, apps, and automation tools—and is excited to experiment and implement them. Collaborative Communicator: Clear and concise in explaining technical processes, working cross-functionally with non-technical teams. What We Offer Competitive Compensation: Salary based on experience and contribution. Professional Growth: Work in a high-growth environment with opportunities to learn, lead, and expand your expertise. Hands-On Experience: Direct involvement in the core technology and customer experience of a D2C brand. Innovation-Driven Culture: A space where your ideas and experiments are encouraged and implemented.
About Us We are a fast-growing D2C (Direct-to-Consumer) e-commerce brand passionate about creating seamless online shopping experiences. As we scale, we are looking for a Shopify Manager / Developer who will take ownership of our e-commerce platformensuring its robust, efficient, and always delivering an outstanding customer experience. Why Youll Love It Here End-to-end ownership: Lead the technical and functional management of our Shopify store, from design tweaks to performance optimization. E-commerce expertise: Work at the heart of our business, influencing how customers interact with our brand. Automation & innovation: Explore new tools, AI integrations, and automation opportunities to boost efficiency and scale operations. Collaborative culture: Partner with marketing, product, and customer experience teams to create a seamless shopping journey. What Youll Be Doing Shopify Store Management: Oversee all aspects of our Shopify stores functionality, structure, and performance. Theme Development & Customization: Use HTML, CSS, Liquid, and JavaScript to refine and enhance themes, ensuring mobile responsiveness and an intuitive experience. App Integration & Optimization: Evaluate and integrate Shopify apps and plugins that enhance store performance and complement existing features. Automation & AI Integration: Implement automation workflows and AI-driven solutions to streamline operations and improve customer engagement. E-commerce Operations Support: Assist with site launches, product uploads, updates, and platform navigation for internal teams. Testing & QA: Conduct rigorous testing and quality assurance to ensure flawless customer experiences across devices and browsers. Performance Monitoring: Track site speed, SEO, and functionality to proactively fix issues and boost conversion rates. Documentation & Training: Maintain best practices, guides, and training materials to support team members and stakeholders. Who You Are Experience: Hands-on experience managing and developing Shopify stores, with a deep understanding of the platforms structure, apps, and integrations. Technical Skills: Strong knowledge of HTML, CSS, JavaScript, and Shopifys Liquid templating language. E-commerce Insight: Understand customer journeys, checkout flows, and conversion optimization strategies in a D2C environment. Problem Solver: Able to troubleshoot technical issues, debug errors, and find solutions independently and collaboratively. Testing & QA-Oriented: Experience in identifying bugs, running tests, and ensuring consistent performance across devices. Adaptable & Innovative: Keeps up with new Shopify features, apps, and automation toolsand is excited to experiment and implement them. Collaborative Communicator: Clear and concise in explaining technical processes, working cross-functionally with non-technical teams. What We Offer Competitive Compensation: Salary based on experience and contribution. Professional Growth: Work in a high-growth environment with opportunities to learn, lead, and expand your expertise. Hands-On Experience: Direct involvement in the core technology and customer experience of a D2C brand. Innovation-Driven Culture: A space where your ideas and experiments are encouraged and implemented. Show more Show less
About Us We’re a fast‑growing D2C brand portfolio focused on premium men’s socks "The Sock Street". We build premium customer experiences, move fast on experiments, and obsess over conversion rate, retention, and brand storytelling. We’re looking for an in‑house Shopify Developer who can own our Shopify 2.0 storefront end‑to‑end and ship improvements weekly. Role Overview You’ll be the in‑house owner of our Shopify stack: themes (Kalles/Shopify 2.0), Liquid/JS/CSS, app integrations (Razorpay Magic Checkout, Quickengage, Matrixify, A/B testing tools), analytics (GA4, Meta Pixel), and performance/SEO. You’ll turn business ideas into high‑quality sections, blocks, and features; run A/B tests; and keep our site fast, reliable, and conversion‑focused. Key Responsibilities Theme Development (Shopify 2.0): Customize and maintain our live theme (currently Kalles v4.x) and staging copies. Build reusable sections/blocks (JSON templates) for PDPs, PLPs, homepage, and landing pages. Implement UI features we iterate on (e.g., PDP title overlays on images, collapsible spec tables, USP cards, custom metafield tables for pieces/serves/weight, sticky ATC, badges, etc.). Integrations & Checkout: Implement and maintain Razorpay Magic Checkout (snippet/app‑embed) across duplicate themes; ensure parity when A/B testing. Maintain other critical apps: Quickengage (WhatsApp) , Matrixify , A/B testing (e.g., Intelligems/Instant/Shoplift ), search/filters, reviews, etc. A/B Testing & CRO: Set up theme‑level experiments (split 50/50), manage variants, prevent flicker, and ensure cross‑journey consistency. Launch tests on layouts, copy, pricing, shipping banners, and PDP/PLP components; monitor impact on CVR/AOV. Data & Analytics: Own GA4 , GTM , Meta Pixel , and Google Ads tag hygiene; implement enhanced e‑commerce events (view_item, add_to_cart, begin_checkout, purchase). Validate tracking after theme changes and experiments. Performance & SEO: Improve Core Web Vitals (LCP/CLS/INP), image strategy (responsive/AVIF/WebP), critical CSS, lazy loading, app bloat control. Implement structured data (JSON‑LD), meta tags, canonical/robots, and 301s; fix 404s via Matrixify. Content & Catalog Ops: Build metafields and surface them in UI; support SKU renaming, redirects, and product taxonomy updates. Help with landing page builds for campaigns and seasonal drops. Process & QA: Version control (Git) or theme backups; maintain a reliable staging → QA → production workflow. Cross‑device/regional QA (mobile‑first), accessibility basics (focus, contrast, semantics). Must‑Have Skills 1–3 years of front‑end development with at least 2+ years on Shopify 2.0 . Strong in Liquid , HTML5 , CSS3 (and/or Tailwind), JavaScript (ES6) . Experience with Shopify 2.0 sections/blocks , JSON templates, and theme architecture. Hands‑on with Kalles or similar premium themes (Dawn, Impulse, Motion, Minimog, etc.). Comfortable editing theme.liquid , sections, and snippets ; debugging app‑embed vs code‑inject differences. Proven work with Razorpay/UPI gateways (Magic Checkout or similar), GA4/GTM , Meta Pixel . Experience running A/B tests (Intelligems/Instant/Shoplift/Convert) and interpreting results. Performance tuning for Core Web Vitals and Lighthouse. Solid understanding of SEO fundamentals and schema . Nice‑to‑Have Shopify Admin API / Storefront API (REST/GraphQL) basics. Experience with Matrixify (bulk imports/redirects), Search & Discovery , Shogun/Pagefly, review apps. Familiarity with Interakt (WhatsApp flows) and attribution tags (UTM, CAPI). Basic design sense; ability to translate Figma/Canva to clean UI. Experience with Intelligems theme tests, price/shipping tests. Knowledge of Git / collaborative workflows. Tooling You’ll Use Shopify 2.0 (Kalles), Liquid, JS/ES6, HTML/CSS, GA4, GTM, Meta Pixel, Razorpay Magic Checkout, Interakt, Matrixify, Intelligems/Instant/Shoplift, Lighthouse, Search & Discovery, CSV/Excel for data ops. If you’ve worked as shopify developer and know how to turn visits into conversions, we’d love to hear from you.