SEO Specialist

We Rakhere Technologies World Class Service Provider

Rakhere Technologies offers world-class service in Design Engineering, Product Development, Program Management, and other Engineering Services and Staffing services with a promise of a budget-friendly, time-friendly, and user-friendly strategy.

Job Describtion

An SEO Specialist improves a website's organic search engine rankings and traffic by optimizing content, technical aspects, and link building strategies. They conduct keyword research, analyze website performance, and collaborate with other teams to enhance user experience and drive business results.

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM

Key Responsibilities:

• Develop and implement effective SEO strategies to increase website traffic and search engine rankings
• Conduct keyword research and competitor analysis to identify content and optimization opportunities
• Optimize website content, landing pages, and blog articles for search engine visibility
• Perform technical SEO audits and recommend/implement fixes for crawlability, indexation, site speed, mobile-friendliness, etc.
• Monitor and analyze SEO performance using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
• Collaborate with content creators to ensure SEO best practices are followed across all content
• Build and manage a high-quality backlink strategy to improve domain authority
• Stay up to date with the latest SEO and digital marketing trends, algorithm updates, and industry changes
• Report on SEO performance metrics and provide actionable insights and recommendations

Keyword Research and Analysis:

Identifying relevant keywords to target and analyzing search trends to optimize content.

On-Page Optimization:

Optimizing website content, meta descriptions, and website structure for better search engine visibility.

Technical SEO:

Ensuring website speed, mobile-friendliness, and crawlability for optimal performance.

Off-Page Optimization:

Building backlinks from other reputable websites to boost domain authority.

Content Strategy:

Developing and implementing content strategies that align with SEO best practices and user needs.

Performance Monitoring and Reporting:

Tracking website traffic, keyword rankings, and other key metrics to assess SEO effectiveness and identify areas for improvement.

Collaboration:

Working with content creators, developers, and other marketing teams to integrate SEO strategies across the organization.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
• 2+ years of experience in SEO or digital marketing
• Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog, Google Search Console)
• Solid understanding of search engine algorithms and ranking factors
• Experience with website analytics tools (Google Analytics, Looker Studio, etc.)
• Basic understanding of HTML, CSS, and CMS platforms (e.g., WordPress, Shopify)
• Strong analytical, problem-solving, and communication skills
• Ability to work independently and manage multiple projects

Preferred Qualifications:

• Google Analytics or HubSpot certifications
• Experience with international or multilingual SEO
• Familiarity with paid search or social media advertising

Essential Skills:

• Strong understanding of SEO principles, including on-page and off-page optimization.
• Proficiency in SEO tools like Google Analytics, SEMrush, or Ahrefs.
• Excellent analytical and problem-solving skills.
• Ability to conduct keyword research and analyze data to identify opportunities.
• Strong communication and collaboration skills.
• Familiarity with content management systems (CMS) and web development technologies.
• Ability to stay up-to-date with the latest SEO trends and algorithm updates

Job Type: Full-time

Pay: From ₹25,000.00 per month

Work Location: Remote