SEO Specialist

Role & responsibilities

You will be responsible for developing and executing SEO strategies for miltiple projects to maximise organic traffic and improve search rankings. The ideal candidate will have a deep understanding of search engine algorithms, keyword research, SEO copywriting, and the ability to analyse and utilise SEO data from tools such as Google Analytics and SEMrush.

Key Responsibilities

1. Conduct comprehensive keyword research and develop SEO strategies that align with our business goals.

2. Optimise website content, landing pages, and paid search copy to improve visibility and rankings in SERPs.

3. Monitor daily performance metrics to understand SEO strategy performance and make adjustments as needed.

4. Create content using AI tools to ensure that content is SEO-friendly and adheres to best practices.

5. Conduct regular technical SEO audits to ensure that the website is optimised for search engines.

6. Analyse competitors' SEO strategies and create counter-strategies to compete in the market.

7. Prepare and present reports regularly on the progress of the SEO efforts and its impact on business objectives.

Qualifications:

• A minimum of 5 years of experience in a similar SEO role with a track record of successful SEO strategy development and execution
• Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, Ahrefs, and others
• Strong understanding of search engine algorithms and ranking methods
• Experience with SEO reporting and analytical tools and ability to derive meaningful insights for content strategy
• Knowledge of HTML/CSS and wordpress website administration.

Preferred candidate profile

• Working knowledge of Google Tag Manager, Google Analytics & Woocommerce.
• Must be able to generate SEO related content, articles and blogs using AI tools
• Must be able to do SEO for Google, Yahoo and Bing Search Engines

Location - Remote, Mumbai, Bengaluru, Pune