SEO Specialist & Performance Marketer

Company Description

Vynce Digital Pvt. Ltd. specializes in helping businesses establish and grow their digital presence with tailored, end-to-end solutions. From building responsive, modern websites to running impactful advertising campaigns and providing secure hosting services, we align strategy, creativity, and technology to deliver measurable results. Our mission is to make digital growth accessible by designing engaging websites, managing data-driven ad campaigns, and focusing on transparency and performance. We value long-term partnerships, prioritizing quality and client confidence to help brands thrive in a competitive digital landscape.

Location: Remote (Full-time)

Need to work 48 hours/week

Salary: ₹25,000 – ₹45,000 (Fixed)

Bonus: Performance-based (for campaign ROI, conversions, and client success)

Role Overview

Growth & Performance Marketing Specialist

not a “run ads only” role

traffic → lead → MQL → customer → repeat

Founder/Manager

What You Will Do

1. SEO & Organic Growth

• Build and execute full-funnel SEO strategies — technical, on-page, and off-page.
• Conduct keyword research, content gap analysis, and competitor audits to find new ranking opportunities.
• Optimize titles, meta tags, internal linking, and site architecture for crawlability and ranking.
• Collaborate with content/design teams to create SEO-led landing pages and blogs that actually convert.
• Track performance via 

  GA4, Google Search Console, Ahrefs, SEMrush

   and drive monthly improvements.
• Stay proactive about algorithm updates, Core Web Vitals, and traffic changes — and act fast.

2. Performance Marketing (PPC / Paid Social / B2B Ads)

• Plan, launch, and manage 

  high-ROI campaigns

   on:
• Google Ads (Search, Performance Max, Display, Remarketing)
• Meta Ads (Facebook, Instagram)
• LinkedIn Ads (B2B lead generation)
• Set up proper conversion tracking, pixels, and GTM events.
• Define campaign goals — leads, sales, booked calls, form fills, or eCom purchases.
• Continuously A/B test 

  ad copies, creatives, landing pages, and audiences.

• Monitor and improve 

  CAC, CPA, CPL, ROAS, frequency, CTR.

• Allocate and optimize budgets weekly/monthly for maximum efficiency.
• Build 

  retargeting and lookalike audiences

   to deepen funnel performance.

3. Growth Strategy & Funnel Management

• Design 

  multi-touchpoint lead generation funnels

   (ad → landing page → email/WhatsApp → sales call).
• Implement CRO tactics — heatmaps, form optimization, headline testing, social proof, urgency triggers.
• Collaborate with tech/content teams to build landing pages on 

  Webflow, WordPress, or no-code tools.

• Set up 

  nurture sequences

   for leads that don’t convert immediately.
• Identify 

  quick wins

   for scaling: new geos, offer angles, audience segments, remarketing layers.
• Contribute to 

  internal growth playbooks, SOPs, and offer packaging

   to acquire more clients.

4. Client Management, Reporting & Retention

• Act as the 

  primary marketing POC

   for assigned clients.
• Conduct 

  weekly/bi-weekly performance calls

  : what worked, what didn’t, and what’s next.
• Create and present detailed 

  campaign performance reports

   (traffic, leads, CPL, ROAS, MQLs).
• Educate clients on strategic decisions — 

  brand vs. demand, TOFU vs. BOFU, retargeting logic.

• Identify 

  upsell/cross-sell

   opportunities (e.g., SEO + Ads, Funnels + Ads, Content + Performance).
• Work internally with design, dev, and content teams to ensure timely execution.

5. Analytics, Dashboards & Documentation

• Build and maintain dashboards in 

  GA4, Looker Studio, or Sheets.

• Track key metrics: 

  traffic, source/medium performance, leads, conversion rate, CPL, retention, ROI.

• Deliver 

  monthly growth reports

   with insights and action items (not just screenshots).
• Maintain campaign documentation, learnings, and audience data for future optimization.

You’ll Be a Great Fit If You

• Have 

  4+ years of hands-on experience

   in SEO, Paid Ads, and Growth (agency or startup).
• Are fluent in tools like:

• Google Ads, Meta Ads Manager, LinkedIn Campaign Manager

• GA4, Google Tag Manager, Search Console

• Ahrefs / SEMrush / SimilarWeb

• Understand 

  sales funnels, CAC/LTV, and customer journeys.

• Can confidently explain 

  why CPL increased

   or 

  why a TOFU campaign is needed.

• Can handle multiple accounts and prioritize for 

  maximum ROI.

• Are 

  self-driven, fast-moving, and experiment-focused

   — you prefer testing over waiting for “perfect conditions.”

• Experience with B2B lead gen, SaaS, international markets, or landing page tools.

How to Apply

Send us:

• Your Resume

• Your Portfolio

• Links to campaigns / case studies / dashboards (if available)

• A short note about your best-performing campaign and why it worked

Email:

Make sure to apply via Linkedin and then send us the email which is mentioned above!

What Success Looks Like

• Organic traffic growth across client accounts.
• Paid campaigns achieving healthy CPA and ROAS targets.
• 1–2 high-converting funnels live and optimized.
• Clients receiving clear monthly reports + next steps.
• New growth ideas added to the Vynce Digital playbook.
• Internal SOPs/processes created for repeatable performance.

What We Offer

• Core team position in a 

  fast-growing performance agency.

• Direct access to 

  founder-level strategy and decision-making.

• Hands-on work with 

  real budgets, real clients, and real impact.

• Freedom to 

  propose, test, and scale your own ideas.

• Exposure to 

  international brands

   across diverse industries.
• Clear career path → 

  Performance Lead → Head of Growth → Marketing Director.

• A culture that 

  values execution, creativity, and results — not politics.