SEO Specialist & Performance Marketer

4 years

0 Lacs

Posted:3 days ago| Platform: Linkedin logo

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Work Mode

Remote

Job Type

Full Time

Job Description

Company Description

Vynce Digital Pvt. Ltd. specializes in helping businesses establish and grow their digital presence with tailored, end-to-end solutions. From building responsive, modern websites to running impactful advertising campaigns and providing secure hosting services, we align strategy, creativity, and technology to deliver measurable results. Our mission is to make digital growth accessible by designing engaging websites, managing data-driven ad campaigns, and focusing on transparency and performance. We value long-term partnerships, prioritizing quality and client confidence to help brands thrive in a competitive digital landscape.


Location: Remote (Full-time)

Need to work 48 hours/week

Salary: ₹25,000 – ₹45,000 (Fixed)

Bonus: Performance-based (for campaign ROI, conversions, and client success)



Role Overview


Growth & Performance Marketing Specialist

not a “run ads only” role

traffic → lead → MQL → customer → repeat

Founder/Manager



What You Will Do


1. SEO & Organic Growth

  • Build and execute full-funnel SEO strategies — technical, on-page, and off-page.
  • Conduct keyword research, content gap analysis, and competitor audits to find new ranking opportunities.
  • Optimize titles, meta tags, internal linking, and site architecture for crawlability and ranking.
  • Collaborate with content/design teams to create SEO-led landing pages and blogs that actually convert.
  • Track performance via 

    GA4, Google Search Console, Ahrefs, SEMrush

     and drive monthly improvements.
  • Stay proactive about algorithm updates, Core Web Vitals, and traffic changes — and act fast.



2. Performance Marketing (PPC / Paid Social / B2B Ads)

  • Plan, launch, and manage 

    high-ROI campaigns

     on:
  • Google Ads (Search, Performance Max, Display, Remarketing)
  • Meta Ads (Facebook, Instagram)
  • LinkedIn Ads (B2B lead generation)
  • Set up proper conversion tracking, pixels, and GTM events.
  • Define campaign goals — leads, sales, booked calls, form fills, or eCom purchases.
  • Continuously A/B test 

    ad copies, creatives, landing pages, and audiences.

  • Monitor and improve 

    CAC, CPA, CPL, ROAS, frequency, CTR.

  • Allocate and optimize budgets weekly/monthly for maximum efficiency.
  • Build 

    retargeting and lookalike audiences

     to deepen funnel performance.



3. Growth Strategy & Funnel Management

  • Design 

    multi-touchpoint lead generation funnels

     (ad → landing page → email/WhatsApp → sales call).
  • Implement CRO tactics — heatmaps, form optimization, headline testing, social proof, urgency triggers.
  • Collaborate with tech/content teams to build landing pages on 

    Webflow, WordPress, or no-code tools.

  • Set up 

    nurture sequences

     for leads that don’t convert immediately.
  • Identify 

    quick wins

     for scaling: new geos, offer angles, audience segments, remarketing layers.
  • Contribute to 

    internal growth playbooks, SOPs, and offer packaging

     to acquire more clients.



4. Client Management, Reporting & Retention

  • Act as the 

    primary marketing POC

     for assigned clients.
  • Conduct 

    weekly/bi-weekly performance calls

    : what worked, what didn’t, and what’s next.
  • Create and present detailed 

    campaign performance reports

     (traffic, leads, CPL, ROAS, MQLs).
  • Educate clients on strategic decisions — 

    brand vs. demand, TOFU vs. BOFU, retargeting logic.

  • Identify 

    upsell/cross-sell

     opportunities (e.g., SEO + Ads, Funnels + Ads, Content + Performance).
  • Work internally with design, dev, and content teams to ensure timely execution.



5. Analytics, Dashboards & Documentation

  • Build and maintain dashboards in 

    GA4, Looker Studio, or Sheets.

  • Track key metrics: 

    traffic, source/medium performance, leads, conversion rate, CPL, retention, ROI.

  • Deliver 

    monthly growth reports

     with insights and action items (not just screenshots).
  • Maintain campaign documentation, learnings, and audience data for future optimization.



You’ll Be a Great Fit If You

  • Have 

    4+ years of hands-on experience

     in SEO, Paid Ads, and Growth (agency or startup).
  • Are fluent in tools like:
  • Google Ads, Meta Ads Manager, LinkedIn Campaign Manager

  • GA4, Google Tag Manager, Search Console

  • Ahrefs / SEMrush / SimilarWeb

  • Understand 

    sales funnels, CAC/LTV, and customer journeys.

  • Can confidently explain 

    why CPL increased

     or 

    why a TOFU campaign is needed.

  • Can handle multiple accounts and prioritize for 

    maximum ROI.

  • Are 

    self-driven, fast-moving, and experiment-focused

     — you prefer testing over waiting for “perfect conditions.”
  • Experience with B2B lead gen, SaaS, international markets, or landing page tools.



How to Apply

Send us:

  • Your Resume

  • Your Portfolio

  • Links to campaigns / case studies / dashboards (if available)

  • A short note about your best-performing campaign and why it worked

Email:

Make sure to apply via Linkedin and then send us the email which is mentioned above!



What Success Looks Like

  • Organic traffic growth across client accounts.
  • Paid campaigns achieving healthy CPA and ROAS targets.
  • 1–2 high-converting funnels live and optimized.
  • Clients receiving clear monthly reports + next steps.
  • New growth ideas added to the Vynce Digital playbook.
  • Internal SOPs/processes created for repeatable performance.



What We Offer

  • Core team position in a 

    fast-growing performance agency.

  • Direct access to 

    founder-level strategy and decision-making.

  • Hands-on work with 

    real budgets, real clients, and real impact.

  • Freedom to 

    propose, test, and scale your own ideas.

  • Exposure to 

    international brands

     across diverse industries.
  • Clear career path → 

    Performance Lead → Head of Growth → Marketing Director.

  • A culture that 

    values execution, creativity, and results — not politics.
















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