SEO Executive

Job Title: SEO Executive
Job Type: Full-Time
Experience Required: 1–3 Years (Freshers with strong knowledge can also apply)

Job Summary:

We are looking for a dynamic and experienced SEO Executive who possesses a full-stack SEO skill set, including on-page, off-page, and technical optimization. The ideal candidate should also have hands-on experience with WordPress, Shopify, CRM systems, Google My Business (GMB), and Conversion Rate Optimization (CRO). This role demands a data-driven digital marketer who can strategize, implement, and analyze to maximize organic visibility and conversions.

Key Responsibilities:✅ On-Page SEO:

• Conduct keyword research, competitor analysis, and implement SEO strategies.
• Optimize meta tags, headings, URLs, image alt texts, and internal linking.
• Enhance content quality for readability, engagement, and search engine indexing.
• Work closely with content writers to ensure SEO-focused content strategy.

✅ Off-Page SEO:

• Build high-quality backlinks through ethical link-building strategies.
• Conduct outreach campaigns and maintain relationships with bloggers and webmasters.
• Monitor backlink profile and disavow toxic links.
• Use tools like Ahrefs, SEMrush, and Moz for off-page SEO analysis.

✅ Technical SEO:

• Perform technical audits using tools like Screaming Frog, Sitebulb, and DeepCrawl.
• Fix crawl errors, improve site speed, manage robots.txt and XML sitemaps.
• Implement schema markup for rich snippets.
• Ensure mobile-friendliness and Core Web Vitals compliance.

✅ CMS Management:

• Maintain and optimize websites built on WordPress and Shopify.
• Handle plugin management, theme customization, and performance optimization.
• Collaborate with developers to implement complex changes.

✅ CRM & Lead Tracking:

• Integrate and manage lead flow via CRM tools (HubSpot, Zoho, etc.).
• Monitor user behavior, segment leads, and optimize conversion funnels.
• Create automated workflows to nurture SEO leads.

✅ Google My Business (GMB):

• Optimize and manage GMB listings for multiple locations.
• Handle reviews, posts, Q&A, and local citations to improve local SEO.
• Track local search rankings and performance metrics.

✅ Conversion Rate Optimization (CRO):

• Analyze user behavior using heatmaps and A/B testing tools (Hotjar, Google Optimize).
• Create and test landing pages to boost conversions.
• Collaborate with design and dev teams to improve UX/UI.

Required Skills:

• Proven experience in SEO, with strong knowledge of the latest algorithms and ranking factors.
• Proficiency in SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog, GTmetrix, etc.).
• Working knowledge of HTML, CSS, and JavaScript basics.
• Strong analytical skills with experience using Google Analytics, GA4, Search Console, and Tag Manager.
• Good communication skills and ability to explain SEO insights clearly to stakeholders.

Preferred Qualifications:

• Bachelor's degree
• Certifications in SEO, CRO, Google Analytics, or Digital Marketing (Google, HubSpot, etc.).
• Experience with Shopify SEO apps and WordPress SEO plugins like Rank Math or Yoast.
• Experience managing multi-location businesses on GMB.

Job Type: Full-time

Pay: ₹18,000.00 - ₹40,000.00 per month

Schedule:

• Day shift
• Morning shift
• Weekend availability

Work Location: In person