Job Description – PPC Executive Location: Mohali Experience: 1-4Years Job Type: Full-time About the Role Softtrix is looking for a skilled PPC Executive to manage and optimize paid advertising campaigns across Google Ads, Facebook Ads, Bing Ads, and other platforms . The ideal candidate should have experience in campaign creation, keyword research, bid management, and conversion tracking to drive maximum ROI for international clients. Key Responsibilities Plan, create, and manage PPC campaigns across multiple platforms Perform keyword research, ad copywriting, and A/B testing to improve campaign performance Monitor and analyze campaign data to optimize ad spend and maximize conversions Manage budgets effectively and ensure cost efficiency in all campaigns Implement Google Analytics, Tag Manager, and conversion tracking Generate performance reports and provide insights for continuous improvement Stay updated with industry trends and best practices in paid advertising Requirements 1-4 years of experience in PPC campaign management Strong expertise in Google Ads, Facebook Ads, and Bing Ads Hands-on experience with Google Analytics, Google Tag Manager, and conversion tracking Ability to analyze campaign performance and implement data-driven strategies Strong understanding of bid management, quality score optimization, and audience targeting Excellent analytical and problem-solving skills Ability to handle multiple campaigns and meet deadlines Why Join Softtrix? Competitive salary and performance-based incentives Work on international projects with high-budget campaigns Opportunity for career growth and skill development 5 days working Job Types: Full-time, Permanent Pay: ₹15,053.99 - ₹47,669.77 per month Schedule: Day shift Monday to Friday Morning shift Application Question(s): What was your last/current salary? Are you an immediate joiner? Experience: Google Ads: 1 year (Required) Team management: 1 year (Required) Work Location: In person

Job Title: Accounts Executive Location: Mohali Experience: 6months-1 Year Industry: IT / Tech-driven Environment Working Days: 5 Days a Week Job Overview: We are looking for a dedicated and detail-oriented Accounts Executive with at least 1 year of professional experience to join our growing team in Mohali. This role is ideal for someone looking to develop their career in finance while working in a fast-paced IT environment. Key Responsibilities: Manage daily accounting tasks including accounts payable/receivable and bank reconciliations. Maintain accurate financial records and general ledger entries. Assist in preparing monthly and quarterly financial reports. Handle basic taxation processes including TDS and GST. Process payroll and ensure compliance with statutory requirements (PF, ESI, etc.). Manage digital payment systems such as PayPal and perform reconciliations. Support budgeting and cash flow tracking. Assist in internal/external audits and coordinate with financial consultants. Ensure compliance with accounting policies and financial regulations. Required Skills & Qualifications: Bachelor's degree in Accounting, Finance, or a related field. Minimum 1 year of relevant experience in accounting or finance. Basic knowledge of taxation, payroll, and statutory compliance. Familiarity with digital payment platforms like PayPal . Proficiency in MS Excel and accounting software (Tally/Zoho/QuickBooks preferred). Strong attention to detail and time management skills. Ability to work independently and as part of a team. Job Types: Full-time, Permanent Pay: ₹10,375.21 - ₹28,971.23 per month Schedule: Day shift Monday to Friday Morning shift Application Question(s): What was your previous/current salary? Are you an immediate joiner? Experience: Accounting: 1 year (Required) Payroll management: 1 year (Required) Language: English (Preferred) Work Location: In person

Job Title: SEO Coordinator Location: Mohali Experience: Freshers Employment Type: Full-Time (Night Shift) Role Overview: We are looking for a detail-oriented and proactive SEO Coordinator to support our SEO team with administrative and coordination tasks. This is an excellent opportunity for freshers looking to enter the digital marketing field and grow their career in a structured environment. Key Responsibilities: Assist the SEO team in managing and updating reports Organize and maintain Google Docs and Excel sheets Ensure timely communication and follow-ups within the team Pass on critical information accurately between departments Support with data entry and daily task tracking Maintain records and documentation with attention to detail Required Skills: Basic understanding of Google Workspace (Docs, Sheets) Proficiency in MS Excel and computer operations Strong communication and coordination skills Willingness to work in a night shift Ability to multitask and stay organized Job Types: Full-time, Permanent Pay: ₹8,839.06 - ₹15,572.47 per month Schedule: Day shift Monday to Friday Morning shift Application Question(s): Are you fresher? Are you comfortable with the night shift? Work Location: In person

Job Title: SEO Team Lead Location: Hamirpur (HP) Experience Required: 4–5 Years Job Type: Full-time Department: Digital Marketing Job Summary: We are looking for a results-driven and experienced SEO Team Lead to join our Digital Marketing team at our Hamirpur office. The ideal candidate should possess a deep understanding of SEO best practices, have proven experience in managing teams and clients, and demonstrate expertise in technical, on-page, off-page, and local SEO. Key Responsibilities: Lead and manage the SEO team to ensure performance and delivery of client campaigns Communicate effectively with clients through regular calls and updates Develop and implement comprehensive SEO strategies to drive organic traffic Conduct detailed on-page and off-page optimization Perform regular website technical audits and implement necessary fixes Oversee local SEO initiatives and directory listings Stay updated with the latest SEO trends and algorithm updates Assign and track team tasks, ensuring quality and timeliness Generate and present SEO performance reports and improvement plans Coordinate with content writers, designers, and developers to support SEO efforts Requirements: 4–5 years of hands-on SEO experience, with at least 1 year in a team lead role Strong command over technical SEO, on-page, off-page, and local SEO Proven experience handling client communication and reporting Proficiency in SEO tools such as Ahrefs, SEMrush, Google Search Console, and Google Analytics Excellent leadership, communication, and organizational skills Ability to manage multiple projects and meet deadlines effectively Knowledge of HTML/CSS and website CMS platforms is a plus Job Types: Full-time, Permanent Pay: ₹25,669.78 - ₹38,321.98 per month Schedule: Day shift Monday to Friday Morning shift Application Question(s): What was your previous/current salary? Are you immediate joiner? Experience: SEO: 4 years (Required) Team management: 3 years (Required) Location: Hamirpur, Himachal Pradesh (Required) Work Location: In person