SEO & Content Specialist

B2B SEO and Content Writer [SaaS]

About the role

We are looking for a technically strong B2B SEO and Content Writer to plan, create, and optimize content that attracts developers and product leaders to our SaaS. You will own the content pipeline end-to-end, from keyword research to publishing and performance analysis. Ideal candidates can read API docs, understand backend concepts, and write clear English that converts.

Responsibilities

• Build and maintain an SEO content strategy aligned to ICPs, funnels, and product priorities
• Perform keyword research, clustering, and search intent mapping for bottom, middle, and top of funnel
• Create high quality content: technical tutorials, API guides, integration how-tos, product pages, solution pages, comparison pages, thought leadership, and release notes
• Draft outlines, write, edit, and proof for clarity, grammar, and brand voice
• Optimize on-page SEO: titles, H1 to H3 structure, internal linking, schema, images, tables, FAQs, and rich snippets
• Collaborate with engineering and product to turn features into compelling use cases and tutorials
• Build and maintain an editorial calendar with briefs, status, and deadlines
• Own technical SEO basics: crawl health, page speed inputs to devs, indexation checks, and content hygiene
• Measure outcomes: rankings, CTR, traffic quality, signups, demos, and assisted revenue. Iterate based on data
• Repurpose content into docs, email sequences, social snippets, and partner pages
• Manage external writers or editors when needed with clear briefs and checklists

Must-have skills

• Excellent written English with crisp, structured, and persuasive technical writing
• Strong SEO fundamentals: keyword research, clustering, on-page, internal linking, and basic technical SEO
• Ability to translate complex engineering topics into step-by-step guides
• Comfort with developer tooling: reading API references, JSON payloads, webhooks, auth flows, and SDK examples
• Analytics literacy: Search Console, GA4, and rank tracking. Can turn reports into next actions
• Editorial discipline: outlines, style guides, checklists, and version control for content

Nice to have

• Experience writing for developer tools, APIs, or infrastructure platforms
• Familiarity with WhatsApp Business API, cloud platforms, or backend stacks such as Node.js, Python, Java, C Sharp, and .NET
• Experience with programmatic SEO and content templating
• Basic HTML and Markdown skills. Can add code samples and fix small formatting issues
• Understanding of EU privacy topics that affect content and messaging

Day-to-day tools

• Keyword research: Google Keyword Planner plus one of Ahrefs or Semrush
• Publishing: Notion or CMS plus Git-based workflows for docs if needed
• Analytics: Google Search Console, GA4, and a rank tracker
• Collaboration: Linear or Jira, Slack, and Loom
• QA: Grammarly or LanguageTool, and a readability checker

What you will write here

• Language-specific API tutorials such as WhatsApp API with Python or Node.js
• Integration guides such as Auth0 OTP with WhatsApp, Shopify notifications, or Razorpay payment alerts
• Solution pages for OTP, alerts, notifications, and developer experience
• Comparison pages that position us against alternatives
• Release notes and product deep dives with sample requests and responses
• Success metrics in 90 days
• 30 to 45 high intent pages or updates published with briefs and checklists
• Top 20 target clusters mapped to pillar plus spoke structure with internal links
• 15 to 30 priority keywords on page 1 to page 2 with upward trend
• Measurable lift in qualified signups and demo requests from organic
• Editorial operating system in place: calendar, briefs, templates, and review loops

Qualifications

• 1 plus years in B2B SEO content for SaaS or developer tools
• Portfolio that includes technical tutorials and conversion-oriented pages
• Demonstrated results moving keywords from discovery to conversions

Job Types: Full-time, Permanent

Pay: ₹12,097.24 - ₹62,035.00 per month

Work Location: In person