SEO and Digital Marketing Specialist

About the Role

We are seeking a result-oriented Marketing Manager with strong expertise in SEO, SMO, PPC, and digital marketing tools to drive lead generation and brand visibility for our IT services/products. The ideal candidate will have hands-on execution experience (not just managerial) and a proven track record of scaling demand-generation campaigns for IT companies.

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Key Responsibilities

• Search Engine Optimization (SEO):

• Execute on-page and off-page SEO strategies to improve keyword rankings and organic traffic.

• Manage technical SEO audits, backlink strategies, and website optimization.

• Social Media Optimization (SMO) & Content Marketing:

• Build and execute campaigns across LinkedIn, Twitter, Facebook, and emerging platforms.

• Work closely with content teams to create engaging posts, case studies, and blogs tailored for IT audiences.

• Pay-Per-Click (PPC) & Paid Media

• Run and optimize campaigns across Google Ads, Bing, LinkedIn Ads, and other relevant channels.

• Track ROI, manage ad budgets, and scale high-performing campaigns.

• Lead Generation & Marketing Automation:

• Develop and implement demand-generation strategies to deliver qualified B2B leads for sales teams.

• Use tools like HubSpot, Marketo, Zoho, or similar for campaign management and nurturing.

• Analytics & Reporting:

• Monitor campaign performance via Google Analytics, Search Console, SEMrush, or similar platforms.

• Create weekly/monthly dashboards with insights and actionable recommendations.

• Innovation & New Marketing Tools:

• Stay ahead of digital trends by testing new tools, AI-driven marketing solutions, and automation platforms.

• Recommend and implement strategies to improve campaign efficiency.

• Team Collaboration & Leadership:

• Work cross-functionally with sales, design, and product teams.

• Mentor junior digital marketers and ensure alignment with company goals.

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Key Requirements

• Proven hands-on experience (5+ years) in SEO, SMO, and PPC within the IT industry.

• Demonstrated success in generating high-quality B2B leads through digital channels.

• Proficiency in Google Ads, LinkedIn Ads, Google Analytics, SEO tools (Ahrefs, SEMrush, Moz).

• Knowledge of marketing automation, CRM systems, and lead nurturing workflows.

• Strong analytical and reporting skills with data-driven decision-making.

• Excellent communication and presentation skills to align strategies with stakeholders.

• • Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.