SEO and Digital Marketing Specialist

**Job Description:** As an SEO and Shopify Specialist, you will play a crucial role in improving website ranking and organic traffic through effective SEO strategies. You will also be responsible for managing Shopify store updates, integrations, and performance optimizations. **Key Responsibilities:** - Implement on-page & technical SEO strategies including keywords, meta tags, site audits, speed optimization, and sitemap management. - Monitor website rankings & traffic using tools like GA4, GSC, Semrush/Ahrefs to make data-driven decisions. - Regularly maintain & update Shopify store by managing products, pages, themes, and apps for optimal performance. - Configure pixels, tracking mechanisms, and conversion events to enhance website analytics. - Aid in setting up Meta Ads, audience targeting, and monitoring performance metrics. - Collaborate with marketing and developers to implement web improvements based on SEO best practices. **Qualifications Required:** - Minimum of 4 years of experience in SEO and Shopify with a strong understanding of search algorithms and Shopify backend operations. - Proficiency in using GA4, GSC, and various SEO tools to analyze and optimize website performance. - Basic knowledge of HTML/CSS would be advantageous for making minor website adjustments. - Excellent coordination and reporting skills to effectively communicate with cross-functional teams. **Additional Details:** - This is a full-time, permanent position. - Benefits include cell phone reimbursement, health insurance, paid sick time, and Provident Fund. - The work location is in person, ensuring a collaborative working environment. **Job Description:** As an SEO and Shopify Specialist, you will play a crucial role in improving website ranking and organic traffic through effective SEO strategies. You will also be responsible for managing Shopify store updates, integrations, and performance optimizations. **Key Responsibilities:** - Implement on-page & technical SEO strategies including keywords, meta tags, site audits, speed optimization, and sitemap management. - Monitor website rankings & traffic using tools like GA4, GSC, Semrush/Ahrefs to make data-driven decisions. - Regularly maintain & update Shopify store by managing products, pages, themes, and apps for optimal performance. - Configure pixels, tracking mechanisms, and conversion events to enhance website analytics. - Aid in setting up Meta Ads, audience targeting, and monitoring performance metrics. - Collaborate with marketing and developers to implement web improvements based on SEO best practices. **Qualifications Required:** - Minimum of 4 years of experience in SEO and Shopify with a strong understanding of search algorithms and Shopify backend operations. - Proficiency in using GA4, GSC, and various SEO tools to analyze and optimize website performance. - Basic knowledge of HTML/CSS would be advantageous for making minor website adjustments. - Excellent coordination and reporting skills to effectively communicate with cross-functional teams. **Additional Details:** - This is a full-time, permanent position. - Benefits include cell phone reimbursement, health insurance, paid sick time, and Provident Fund. - The work location is in person, ensuring a collaborative working environment.