SEO and Digital Marketing Specialist

About the Role:

In-House SEO Specialist

Key Responsibilities:

• Search Engine Optimization (SEO):

• Improve organic search rankings for target keywords in the North American region.
• Conduct keyword research, site audits, backlink analysis, and competitor benchmarking.
• Optimize on-page SEO including meta tags, headers, content, and internal linking structure.
• Link Building & Outreach: Identify and create online profiles/directories/blogs/forums that can link back to our website.
• Build high-quality backlinks through ethical and white-hat SEO strategies.
• Content Creation & AI Utilization: Use AI tools (like ChatGPT, Jasper, Canva, etc.) to generate SEO-friendly blog posts, website content, and visual content.
• Collaborate with internal teams to create compelling and informative digital content.
• Social Media Management: Manage and post regularly on the company’s social media platforms (Instagram, Facebook, LinkedIn, etc.).
• Create engaging visuals and captions to support brand awareness and online reach.
• www.BackOfficeSquad.com WTPL
• Performance Tracking & Reporting: Monitor website analytics (Google Analytics, Search Console) and SEO KPIs.
• Prepare regular performance reports and recommend improvements based on data insights.

Requirements:

• Proven experience in SEO strategy and execution, preferably for North American audiences.
• Strong understanding of Google algorithms, ranking factors, and search engine behavior.
• Highly tech-savvy with hands-on experience using AI tools for content, image generation, and workflow automation.
• Familiar with major CMS platforms (e.g., WordPress) and SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Experience with social media platforms and tools like Canva, Buffer, Hootsuite, etc.
• Ability to work independently, manage multiple priorities, and deliver results.

Preferred Qualifications:

• Background in Digital Marketing, Communications, or related field.
• Experience in local SEO and Google My Business optimization.
• Familiarity with HTML/CSS basics and website performance tools (e.g., PageSpeed Insights).

If you're a self-starter with a passion for SEO and digital growth, and you thrive on using smart tools to scale results, we want to hear from you!

Apply now and be part of a fast-paced, innovative team focused on growing a leading brand across North America.