SEO and Digital Marketing Specialist

0 years

3 - 7 Lacs

Posted:3 weeks ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

  • Plan, execute, and optimize Google Ads (Search, Display, Video) and Facebook/Instagram campaigns for multiple clinic locations.
  • Perform SEO audits, keyword research, backlink strategy, and technical optimizations.
  • Create, manage, and monitor Google My Business (GMB) listings for multiple sites.
  • Analyze campaign performance metrics (CTR, CPC, conversions, CPA) and prepare weekly/monthly ROI reports.
  • Collaborate with design and content teams to produce landing pages, creatives, and blog content.
  • Conduct competitor analysis and identify new growth opportunities.
  • Coordinate with U.S. marketing and clinical teams to align campaigns with business goals.
  • Manage local and geo-fencing campaigns to increase patient footfall.
  • Track Google Analytics 4 (GA4), Search Console, and SEM tools for reporting and insights.
  • Stay updated on latest SEO/SEM algorithm changes and industry trends.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person

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