Job
Description
Experience : 5-10 years About the Role Dexian India is seeking an experienced Senior Social Media Strategist who can shape and lead the digital presence of a forward-thinking technology and talent solutions company. This role is for a dynamic, insight-driven individual with deep experience in crafting, managing, and optimizing integrated social media strategies across platforms — especially LinkedIn, Instagram, and X (formerly Twitter), with a focus on B2B audiences. As a senior leader, you will define the brand voice across platforms, lead high-impact campaigns, mentor the social team, and drive engagement through thought leadership, storytelling, and data-backed strategies. Key Responsibilities Strategic Planning & Thought Leadership Develop and own the social media strategy aligned with business and marketing goals. Translate the brand's vision and services into a compelling digital narrative. Drive audience growth, lead generation, and executive brand building through platform-first initiatives. Lead integrated campaign planning with PR, design, sales enablement, and internal communication teams. Content Strategy & Development Oversee and refine the content calendar with multi-format campaigns (posts, threads, reels, carousels, blogs, videos, etc.). Content creation, copywriting and collaboration with designers, ensuring brand consistency and excellence in storytelling. Design thought leadership playbooks for CXOs and senior executives on LinkedIn and X. Analytics, Insights & Optimization Define key metrics for success (e.g., engagement, reach, leads, conversions, sentiment) and utilize tools like Sprout Social, Brandwatch, and native analytics for lead performance reviews. Drive data-informed content decisions and channel optimizations through competitive benchmarking and trend analysis. Present monthly and quarterly performance dashboards with actionable insights to senior stakeholders. Team Leadership & Collaboration Mentor and guide junior team members and content creators. Collaborate with regional marketing, business, and HR teams for campaign alignment. Manage relationships with agencies, content partners, and external creators when required. Innovation & Platform Expertise Stay ahead of social media trends, algorithm updates, and emerging platforms. Champion AI-powered tools and automation for efficiency in publishing, reporting, and ideation (e.g., generative AI, Canva, ChatGPT, etc.). Bring an experimental mindset to A/B testing formats and voice variations. Required Experience & Skills 5-10 years of experience in digital marketing/social media, preferably in B2B, tech, or consulting domains. Proven track record of building and scaling social strategies that drive business results. Excellent copywriting, visual storytelling, and narrative development skills. Strong understanding of platform ecosystems – especially LinkedIn, X, Instagram, and emerging channels like Threads. Experience managing small-to-mid-sized teams or external vendors. Proficiency in using tools like Sprout Social, Buffer, Hootsuite, SocialPilot, Brandwatch, or HubSpot. Experience with executive branding, crisis communication, and employer branding is a strong plus. What We Offer Leadership role in one of India’s fastest-growing tech and talent solution brands. Opportunities to work on B2B campaigns, C-suite social strategies, and marquee thought leadership projects. Access to industry events, certifications, and professional development support. Competitive salary, performance incentives, and benefits. Show more Show less
