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Senior Social Media Strategist

2 - 6 years

0 Lacs

Posted:2 days ago| Platform: GlassDoor logo

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On-site

Job Type

Full Time

Job Description

Job Title: Senior Social Media Strategist

Location: Calicut

Company: Haris and Co

Job Summary: Haris and Co is seeking an experienced Senior Social Media Strategist to drive the vision, strategy, and execution of our social media efforts across all platforms. This role requires a deep understanding of digital marketing, audience insights, and trend analysis. You will collaborate closely with the content, design, and production teams to create and implement strategic campaigns that align with business goals and maximize engagement.

Responsibilities:

  • Develop and execute comprehensive social media strategies that align with client goals and enhance brand presence.
  • Lead the planning and execution of social media campaigns across platforms such as Meta, YouTube, TikTok, Snapchat, and LinkedIn.
  • Conduct detailed audience analysis, competitive research, and industry trend monitoring to create tailored strategies.
  • Collaborate with content, design, and production teams to ensure a cohesive and creative approach to campaigns.
  • Oversee community management efforts and ensure that content is engaging, on-brand, and resonates with the target audience.
  • Identify and leverage new platforms, technologies, and trends to keep the brand ahead of the competition.
  • Mentor and lead junior strategists and team members, fostering a collaborative and innovative environment.
  • Analyze social media performance metrics and provide actionable insights to improve campaign effectiveness.
  • Establish and maintain strong relationships with clients, ensuring strategic alignment and satisfaction.

Qualifications:

  • 2-6 years of experience in social media strategy, digital marketing, or a related field.
  • Proven track record of successful social media campaigns and audience growth.
  • Strong analytical skills and experience working with social media analytics tools.
  • Excellent leadership, communication, and collaboration skills.
  • In-depth understanding of platform algorithms, audience engagement tactics, and content trends.
  • Ability to manage multiple projects and campaigns simultaneously under tight deadlines.

Preferred Skills:

  • Experience managing a team of social media strategists or digital marketers.
  • Expertise in paid social media advertising and budget management.
  • Familiarity with SEO, influencer partnerships, and content marketing strategies.
  • Creative problem-solving skills and ability to think outside the box.

Job Types: Full-time, Permanent

Schedule:

  • Day shift

Work Location: In person

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