Senior Social Media Strategist

Job Description

Job Title : Senior Social Media Strategist Salary: 10-15LPA Location Mumbai Are you passionate about driving impactful social media strategies for global markets? We're looking for a Senior Social Media Strategist to join our dynamic marketing team and lead social initiatives that elevate brand presence, engage audiences, and foster community growth. About Us We are a vertically integrated group comprising three companies that excel in the diamond and jewellery industry. Natural Diamonds: A legacy in sourcing and distributing high-quality natural loose diamonds, maintaining strong relationships with miners. Lab-Grown Diamonds: Leveraging advanced technology to grow and manufacture lab-grown diamonds tailored for a rapidly evolving market. Jewellery Solutions: Crafting exquisite diamond jewellery for retailers and brands across the UK and Europe, with expertise in both natural and lab-grown segments. Our mission is innovation, quality, and delivering exceptional customer experiences. Your Role As the Senior Social Media Strategist, you will spearhead social media initiatives across multiple platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, etc.), ensuring alignment with overall business goals. You’ll lead the creation of impactful content, foster community relationships, and collaborate with cross-functional teams to shape campaigns informed by data-driven insights. Key Responsibilities Social Media Strategy: Design and execute comprehensive strategies that align with business objectives while ensuring consistent branding across all platforms. Content Creation & Management: Oversee the development of high-quality, engaging content, including copy, images, and videos, tailored for global markets. Community Engagement: Cultivate an active, engaged online community by promptly responding to comments and messages while fostering brand loyalty. Campaign Management: Plan and manage paid and organic social media campaigns, promotions, contests, and partnerships, ensuring seamless integration with broader marketing efforts. Analytics & Insights: Monitor and analyse social media performance metrics to optimise strategies and inform future initiatives. Collaboration: Partner with creative, PR, marketing, and product teams to align efforts and maximise impact. Crisis Management: Monitor platforms for potential issues and address them swiftly to maintain a positive brand image. Influencer Partnerships: Build and nurture relationships with influencers and brand advocates to expand reach and amplify messaging. Trend Spotting: Stay ahead of emerging social media trends and platform updates to ensure the brand remains innovative and competitive. What We’re Looking For 5+ years of social media experience with a global reach, particularly in the UK, US, and European markets. Expertise in both B2B and B2C social strategies. Proven experience using analytics tools to inform decision-making. Strong understanding of creating content and collaterals for global audiences. Highly organised with excellent project management skills. Experience in the luxury jewellery or fashion industry is preferred. In-house or agency experience is preferred. Bachelor’s degree in marketing or a related field. Exceptional communication and collaboration skills. A detail-oriented approach and a keen eye for aesthetics. What We Offer This role offers an opportunity to shape the social media presence of a global brand in a collaborative, innovative environment. If you have a passion for creativity, analytics, and making an impact, we’d love to hear from you! Location: This is an in-office role. Skills: analytics & reporting,social media,b2b and b2c strategies,design,communication skills,project management,management,in house/agency experience,strong communication,platform innovation,communication,campaign management,aesthetic sensibility,partnerships,analytics & insights,b2c social strategies,analytical tools,analytics,content creation & management,campaign planning,, uk, us + european markets.,fashion jewelry,influencer partnerships,campaigns,b2b/b2c social strategies,social media strategies,reporting & analysis,crisis management,platforms,jewelry,community engagement,community management,b2b social strategies,office,trend spotting,collaboration,organizational skills,content management,content creation,social media strategy