Senior Sales Manager

The Senior Sales Manager will be responsible for driving sales growth, developing new markets, managing key client relationships, and leading the sales team. The role requires a strong understanding of electrical protection products, industrial solutions, and project sales in commercial, industrial, and infrastructure sectors.

Key Responsibilities

• Sales & Business Development

• Develop and execute strategic sales plans to achieve company revenue and growth targets.
• Identify and explore new business opportunities in electrical protection and industrial solutions sector.
• Drive sales of Lightning Protection, SPD, and Industrial Plug & Socket products through direct sales, channel partners, distributors, and project contractors.

• Client & Market Engagement

• Build and maintain strong relationships with consultants, EPC contractors, OEMs, industrial clients, and government bodies.
• Negotiate and close large-scale sales contracts and turnkey installation projects.
• Conduct product presentations, seminars, and technical discussions with stakeholders.

• Team Leadership

• Lead, mentor, and motivate the sales team to achieve targets.
• Monitor performance metrics, provide coaching, and ensure alignment with company goals.
• Collaborate with marketing and technical teams to support business growth.

• Market Intelligence & Strategy

• Track industry trends, competitor activities, and customer needs.
• Provide feedback to product development and management teams to enhance offerings.
• Represent the company in trade shows, exhibitions, and networking events.

• Operational Responsibilities

• Ensure timely collection of payments and maintain customer credit discipline.
• Prepare accurate sales forecasts, reports, and MIS for management review.
• Support ISO, compliance, and safety standards in sales and service operations.

Key Skills & Competencies

• Strong technical knowledge of electrical protection systems (Lightning Arresters, SPD, Earthing Systems, Industrial Plugs & Sockets).
• Proven track record of B2B sales, project sales, and channel management in electrical/electronic industry.
• Excellent communication, negotiation, and presentation skills.
• Leadership ability to drive a team and achieve stretch targets.
• Strategic thinker with strong customer orientation and problem-solving skills.

Qualifications & Experience

• Bachelor’s Degree in Electrical / Electronics Engineering (preferred) or equivalent.
• MBA/PGDM in Sales & Marketing (added advantage).
• Minimum

  10–15 years of sales experience

  in electrical equipment manufacturing, power systems, or industrial solutions.
• Strong network with consultants, EPCs, contractors, and industrial buyers.