Senior Sales Executive

The Senior Sales Executive will be responsible for driving sales growth, building vendor & dealer networks, leading business development efforts, and mentoring junior sales staff. This role requires a strong sales background, leadership qualities, and the ability to close high-value deals in both B2B and B2C segments.

Key Responsibilities:

Sales & Business Development

• Drive 

  end-to-end sales activities

  : field sales, door-to-door outreach, indoor/outdoor promotions, and B2B vendor tie-ups.
• Focus on 

  high-value clients

   (industrial, institutional, and commercial projects).
• Promote and sell Solar panels, inverters, and EPC solutions to both direct customers and through vendor networks.
• Identify new business opportunities and ensure a consistent sales pipeline.
• Achieve monthly, quarterly, and annual sales targets.

B2B Sales & Vendor Network Building

• Build and manage relationships with 

  vendors, distributors, electrical contractors, and dealers

  .
• Negotiate and close bulk orders for panels and inverters.
• Develop and manage a network of 

  authorized sales personnel/agents

   who can sell products under Sumraj Urja’s banner.

Leadership & Team Development

• Mentor and guide 

  junior sales executives

   and support staff.
• Conduct training sessions for newly appointed authorized sales agents.
• Motivate the sales team towards achieving group targets and maintaining client satisfaction.

Marketing & Promotion

• Represent the company in 

  exhibitions, trade shows, awareness campaigns, and promotional events.

• Plan and execute local marketing initiatives (print, digital, on-ground campaigns).

• Work with management to design sales promotion schemes and offers.

Reporting & Strategy

• Prepare 

  sales reports, forecasts, and market analysis

   for management review.
• Provide strategic inputs on pricing, product positioning, and competitor activity.
• Collaborate with management to 

  set realistic sales targets and growth plans.

Skills & Qualifications:

• Experience:

   3–7 years in sales (preferably in solar/renewables, energy, or electrical industries).
• Proven record of 

  achieving or exceeding sales targets.

• Strong leadership & team management skills.

• Excellent communication, negotiation, and relationship-building abilities.

• Willingness to travel frequently for sales meetings and vendor development.

• Graduate degree preferred (MBA/Marketing/Energy background is a plus).

• Microsoft Office: 1 year (Preferred)

What We Offer:

• Competitive 

  fixed salary + higher commissions + performance bonuses.

• Opportunity to work with India’s leading solar brand (Waaree Energies).

• Leadership role with scope for career growth.

• Hands-on exposure to the fast-growing solar industry

   and government subsidy projects.

Growth Path

This role is designed as a gateway to Sales Manager/Regional Manager positions as Sumraj Urja expands. A high performer will be entrusted with leading larger teams, handling multiple districts, and managing higher-value EPC projects.

Job Type:

Pay:

[With successful closures, total earnings can go up to ₹1,00,000 per month.]