Senior Product Marketing Manager

Job Description: Senior Manager, Product Marketing

Location: Kochi

Department: Marketing

Company: AXLDRONE

Role Overview

The Senior Manager – Product Marketing will be the owner of positioning, GTM strategy, market intelligence, and sales enablement across AXLDRONE’s hardware, software, and services

portfolio. This is a cross-functional leadership role that partners closely with Product, Sales,

Operations, and Management to ensure market success of every product launch.

Key Responsibilities

Product Positioning & Messaging

● Build clear positioning and value propositions for all product lines.

● Maintain consistent messaging across website, decks, proposals, and PR.

● Conduct competitor analysis and maintain battlecards.

GTM Strategy & Launches

● Lead Go-To-Market strategy for new drones, payloads, and software releases.

● Define segments, use-cases, pricing, and launch plans.

● Ensure cross-functional launch readiness.

Market Intelligence

● Track customer needs, regulatory trends, and competitor activity.

● Build market sizing, segment priorities, and use-case playbooks.

● Provide insights to influence product roadmap and sales strategy.

Demand Generation

● Run digital, event, and partner campaigns to generate qualified leads.

● Set up funnel metrics (MQL → SQL → Opportunity → Win).

● Optimize channels based on ROI.

Sales Enablement & Bids

● Create pitch decks, case studies, proposals, and tender templates.

● Train Sales/BD teams on product narratives and objection handling.

Brand & Thought Leadership

● Strengthen AXLDRONE’s brand through PR, media, and events.

● Ensure consistent brand identity across all touchpoints.

Partner Marketing

● Develop co-marketing with distributors, SIs, and tech partners.

● Create toolkits, co-branded assets, and joint demo/event plans.

Metrics & Team Leadership

● Define and track KPIs: pipeline contribution, campaign ROI, adoption metrics.

● Lead a small marketing team and manage agencies.

Qualifications & Experience

● 6–10+ years of experience in Product Marketing, GTM, or Strategic Marketing,

preferably in drones, defence tech, SaaS, robotics, or hardware/IoT.

● Strong understanding of enterprise and government buying cycles.

● Proven track record in launching products, building GTM strategies, and enabling sales

teams.

● Excellent communication, and presentation skills.

● Ability to work cross-functionally and manage multiple stakeholders.

● Experience managing teams and agencies is a plus.