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Senior Product Marketing Manager

Senior Product Marketing Manager

Adobe

8 - 12 years

0 Lacs

noida uttar pradesh

Posted:13 hours ago| Platform: Shine logo

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Skills Required

product marketing analytics strategic planning marketing activation thought leadership advocacy storytelling communication skills customer insights crossfunctional collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

As a Senior Product Marketing Manager for Adobe Express in India, you will play a crucial role in shaping product positioning, driving customer insights, and implementing strategic initiatives to enhance product adoption and engagement. Your responsibilities will include: - **Define Product Positioning & Messaging:** Craft compelling narratives tailored to India's key customer segments, focusing on SMBs and creators. - **Customer Insights & Analytics:** Identify high-impact product opportunities by conducting customer research and analyzing behavioral data across various digital touchpoints. - **Pivotal Initiative Execution:** Drive strategic programs such as content marketing, pricing strategies, and partnership-led campaigns to accelerate product adoption. - **Cross-functional Collaboration:** Collaborate with product, growth, and marketing teams to ensure alignment on India-specific initiatives and feedback loops from customer insights. - **Marketing Activation Support:** Contribute to the development of integrated marketing plans across owned, earned, and paid channels in coordination with global and regional teams. - **Thought Leadership & Advocacy:** Represent Adobe Express in customer conversations, industry forums, and internal discussions to advocate for India-specific needs and opportunities. To succeed in this role, you will need: - 8-12 years of experience in product marketing, growth marketing, or strategy roles in consumer or B2B tech companies. - Proven ability to define product positioning and messaging that drives engagement and adoption. - Strong analytical skills with experience in customer research, funnel analysis, and digital performance metrics. - Experience implementing pivotal initiatives independently, with a bias for action and problem-solving. - Excellent storytelling and communication skills to translate complex concepts into impactful narratives. - Familiarity with India's tech and creator ecosystem and understanding of how communities adopt and influence technology. - Ability to work cross-functionally and influence without authority in a matrixed organization. This role is significant as it allows you to shape how Adobe Express is perceived and adopted in India, driving product-market fit and implementing initiatives that have a real impact on users.,

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Senior Product Marketing Manager