Must have skills:Data driven marketing, Omni-channel marketing activation for Clients Good to have skills:Marketing Job Summary : The CG&S Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global CG&S Industry Client and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills Roles & Responsibilities: Work with leading firms to provide marketing services, to define the marketing vision, initiatives, roadmap, and business case to achieve the strategic objectives. Design marketing strategies, audience/segmentation strategies, personalization and optimization strategies, channel strategies for the client Design acquisition, engagement and retention campaigns Monitor and analyze market trends, assess competitor's product and services strategy, to design strategies for the client. Shape the operating model and design processes with an understanding of challenges of our clients. Drive innovation and bring thought leadership to our clients especially in areas such as GenAI. Provide solutions for complex client problems across marketing areas, providing subject matter expertise on respective industry. Build relationships with key client decision-makers and act as a trusted advisor on all aspects of marketing strategy. Manage projects to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams. Lead business development efforts, develop proposal responses, build marketing assets and accelerators for various industry. Work in a team of seasoned professionals & use relevant tools to develop business cases, strategic assessments, published written materials. Professional & Technical Skills: Key Skills: Deep skills in Marketing and digital marketing. Strong knowledge of designing marketing strategies and campaign management is a must. An ability to devise customer personas, customer journeys for specific personas, designing customer experiences. Strong understanding of key marketing value levers, metrics. An understanding of the various avenues available to drive innovative user experiences. A fundamental understanding of the functioning of a marketing technologies and how they enable marketing strategies Strong project management skills to be able to motivate a team and make them in line with the strategic goals of a project. Strong analytical skills to bring clarity to complex issues and gather data-driven insights. Ability to effectively team with others in a large, global organization. Excellent communication, interpersonal skills, and presentation skills with an aptitude for compelling storytelling An ability to communicate actionable insights, trends and measure performance. In addition, to excel at the role, you will also need to have. In addition, to excel at the role, you will also need to have. An ability to work with the leadership to support business development and thought leadership. Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations. Strong communication and presentation skills to share the perfect pitch with key stakeholders. Strong client handling skills to develop, manage and deepen relationships with key stakeholders. Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals. Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members. Strong client handling skills to develop, manage and deepen relationships with key stakeholders. Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals. Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members. Qualification Experience: Overall 10+ years of experience in leading the development of marketing strategies or leading marketing teams to execute integrated marketing plans. Proven experience in leading the development of marketing strategies or leading marketing teams to execute integrated marketing plans. In-depth knowledge of digital marketing, market research, and campaign deployment and optimization Experience in working with senior management levels within existing organization / client organizations. Educational Qualification: MBA from a tier 1 institute is preferred with bachelors degree in marketing, journalism, communications, or a related field
