Senior Performance Marketing Manager

Performance Marketing Manager – B2C Paid Acquisition (Auto-Pay / Subscription)

Location: Gurugram (5 days work from office)

Company: TrueFan AI

TrueFan AI is an innovative platform that uses artificial intelligence to create personalized experiences for fans — delivering interactive content, intelligent recommendations, and next-gen engagement tools. We are on a mission to build world-class growth engines that scale our B2C user base efficiently and profitably.

Role Overview:

We are looking for a Performance Marketing Manager with deep expertise in paid digital marketing — particularly Google Ads and Meta Ads — to drive user acquisition, conversions, and auto-renewal revenue for our B2C product lines. You will own performance campaigns end-to-end, optimize paid channels, and build repeatable growth loops that improve both scale and efficiency.

You should be analytical, data-driven, and experienced with subscription or auto-pay-driven product growth.

Roles & Responsibilities:

Paid Acquisition & Channel Strategy

• Plan, launch, and optimize paid campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram, Reels, Messenger).
• Identify new paid channels and platforms that align with our B2C growth goals.

Performance & Growth Execution

• Drive high-quality user acquisition with a focus on auto-pay subscriptions / recurring revenue.
• Build, test, and optimize campaign structures, creatives, audiences, and bidding strategies.
• Maximize ROI, CPA, CAC, LTV, and other key performance metrics.

Analytics & Reporting

• Analyze campaign performance and provide actionable insights.
• Build dashboards and regular performance reports (weekly/monthly).
• Use data to forecast growth and budget efficiency.

Landing Page & Funnel Optimization

• Collaborate with product, design, and content teams to enhance conversion funnels.
• A/B test landing pages, offers, and messaging to increase conversions and retention.

Budget & Strategy Management

• Own paid marketing budgets and pacing.
• Align budgets with seasonality, product launches, and strategic priorities.

Required Qualification:

Core Skills

• 3–6+ years of performance marketing experience (B2C paid acquisition).
• Strong Google Ads (Search / Display / YouTube) expertise.
• Proven success running Meta Ads (Facebook & Instagram) campaigns.
• Experience with auto-pay / subscription / recurring revenue growth.
• Excellent analytical skills and comfort working with metrics (CAC, ROAS, LTV, etc.).
• Experience with analytics tools (e.g., Google Analytics, GA4, Firebase, Data Studio) and attribution platforms.

Strategic Mindset

• Ability to plan multi-channel paid strategies.
• Strong optimization bias — constantly testing ideas to drive performance.
• Excellent communication and cross-functional collaboration skills.

Preferred Qualification:

• Experience working with AI-based products or tech startups.
• Knowledge of ASO / App install campaigns if mobile app marketing is relevant.
• Familiarity with CRM & email automation for retention lifecycle campaigns.
• Experience with Affiliate / Influencer marketing performance channels.