Senior Performance Marketing Manager

Company Description

Start Up India and MSME Certified Digital Marketing agency

which is a Google and Meta Partner and ISO9001:2015 Certified as well

Our team works relentlessly to ensure all of our clients online goals are met and beyond.

We are proud to be the preferred choice of many international and domestic clients, and we always strive to be the best digital marketing agency working with you.

Role Description

This is a full-time on-site role for a Performance Marketing Manager or Paid Ads expert, located in the Greater Kolkata Area (Sector V, Salt Lake) with Digital Edge 360° Consultancy Pvt Ltd.

As the Paid Ads expert, you will be responsible for managing multiple advertising campaigns across paid search, social media and display advertising channels.

The successful candidate will be responsible for lead generation, managing online advertising budgets, delivering successful campaigns, and providing valuable insights through data analysis.

Key Responsibilities

• Campaign Management:

   Build, launch, and manage paid acquisition campaigns (Google Ads, Meta, LinkedIn, Display, Affiliate).

• Data Analysis & Optimization:

   Analyze campaign performance using analytics tools (Google Analytics, etc.) to identify trends, root causes of issues, and optimize for better CPA, LTV, and ROI.

• Strategy & Planning:

   Develop data-backed strategies, manage media budgets, and create actionable reports and dashboards for leadership.

• Testing & Innovation:

   Collaborate with creative teams to A/B test ad copy, creatives, and landing pages to improve conversion rates.

• Performance Reporting:

   Provide insightful reports on campaign impact, ROI & key marketing KPIs. 

Qualifications

• Bachelor's degree in Marketing, Advertising or equivalent discipline
• Minimum 4 + Years of experience with industry-standard digital advertising tools such as Google Ads, Meta Ads Framework, and LinkedIn Campaign Manager

• Should have lead a team

  managing paid advertising campaigns across search, social media, and display advertising channels
• Excellent analytical and reporting skills with proven experience of measuring success in campaigns through advanced analytics tools
• Demonstrated ability to generate leads and improve advertising results through targeted analysis and continuous optimization
• Experience in managing advertising budgets and optimizing campaigns for maximum ROI
• Excellent communication and organizational skills, with the ability to work in a team environment
• Experience with A/B testing and conversion rate optimization
• High proficiency in Microsoft Excel or Google Sheets

Additional Information

senior level role

Salary and Perks are best in the industry. We will provide an excellent raise over current salary.

Organization Website : https://digitaledge360.in