Lead Digital Marketing

Company Description

Digital Edge 360° is a decade old IT, SaaS and digital marketing agency, renowned for delivering comprehensive development, branding, digital marketing, and E-Commerce solutions in Indian and International markets.

Known for a steadfast commitment to achieving 100% adherence to project timelines, the company serves a diverse clientele across various industries and verticals.

Headquartered in Kolkata, India, Digital Edge 360° delivers cutting edge mobile apps, custom software most attractive and responsive websites, and leverages innovative paid media and lead generation strategies to help organizations achieve their online goals and excel in competitive digital environments.

The agency prides itself on professionalism, objectivity, confidentiality, and delivering exceptional results across a wide array of industries.

Role Description

This is a full-time on-site role for a Lead Digital Marketing professional, based in Kolkata.

The Lead Digital Marketing Specialist will oversee the strategic planning and execution of digital marketing campaigns, manage social media platforms, and utilize web analytics to enhance brand presence.

Responsibilities include coordinating online marketing strategies, analyzing performance metrics, team handlinv and ensuring clients’ digital goals are met.

The role involves collaborating with cross-functional teams and maintaining communications with stakeholders to align marketing initiatives with business objectives.

Reporting to organization director.

Qualifications

• Proficiency in Paid Ads (Both Google and Meta Ads₹ Social Media Marketing and Digital Marketing strategies and tools
• Strong expertise in Web Analytics and Online Marketing techniques
• Sound knowledge in Search Engine Optimization (SEO) both on page off page
• Excellent communication skills to interact with clients and internal teams effectively
• Ability to analyze data and implement result-oriented digital marketing strategies
• Experience working in the digital marketing industry is a must.
• Bachelor's degree in Marketing, Communications, or a related field preferred
• Proven leadership and team management abilities

Other Information

Salary offered is best in the industry

We offer organization perks and great environment to work with regular upskill courses for each individual.