Lead Digital Marketing

Ameriprise Financial

5 - 10 years

25 - 30 Lacs

noida

Posted:5 days ago| Platform:

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Skills Required

operational support financial products online marketing social media financial planning asset management management digital marketing analytics marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Bring industry learning, experience, and best practices to identify opportunities and build out/ expand digital marketing services for Ameriprise advisors.
Partner with marketing and analytics teams to fast pace digital progress dashboards
Build tactics for creating prospect/ deepening opportunity pipelines
Manage and provide guidance to the digital marketing specialist(s)
Enable relevant research and development to consistently upscale/ upskill the service support and team of analyst(s)
Protect Client data and confidentiality; prioritize and perform work in accordance with established processes / procedures.

Domain related requirements

Ability to create and implement relevant social media strategies/ content, as required
Driving social media campaigns
Utilize available analytics from different tools leverage it to drive appropriate marketing strategies
Ability to, over a period of time, handle a team of analyst
Ensure to manage relevant reporting requirement

Required Qualifications

Minimum 5+ years of work experience in strategizing executing digital marketing campaigns
Willing to work evening hours: 8:00 pm to 4:30 am (9:30am to 6pm CST)
Experience in media analytics
Strong thought result leadership
Expert in utilizing analytics to drive relevant decision making in marketing strategies/ activities
Good communication skills - Proven written and verbal communication skills with client service orientation
Experienced in working with stakeholders and handling online marketing projects from various industry vertical

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