Lead Digital Marketing

You will be responsible for planning and executing various digital marketing strategies, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. Your role will involve designing, building, and managing our social media presence. Additionally, you will be tasked with measuring and reporting the performance of all digital marketing campaigns and evaluating them against set goals such as ROI and KPIs. As a part of your responsibilities, you will need to identify trends and insights within the data collected and optimize the spend and performance based on these insights. You will be expected to brainstorm innovative growth strategies, conduct experiments, and analyze conversion tests to enhance campaign effectiveness. Collaboration with internal teams to develop landing pages and improve user experience will also be crucial. Your strong analytical skills will be essential in evaluating the end-to-end customer experience across various channels and touchpoints. You will work on instrumenting conversion points and optimizing user funnels to drive better results. Furthermore, you will engage with agencies and other vendor partners to enhance marketing efforts. In this role, you will be required to stay updated on emerging technologies and provide valuable thought leadership for their potential adoption within the organization. Your strategic insights and analytical abilities will play a vital role in the success of our digital marketing initiatives.,