Lead Digital Marketing

**Job Description** As a Digital Marketing Manager at Wockhardt Ltd., you will play a crucial role in developing and executing integrated multichannel digital marketing strategies tailored to pharma audiences such as HCPs, consumers, and partners. Your responsibilities will include overseeing campaign creation for various purposes like product launches, disease awareness, medical education, and patient engagement in collaboration with the marketing team. Additionally, you will be in charge of managing all digital assets including websites, apps, microsites, and ecommerce presence. - Develop and execute integrated multichannel digital marketing strategies tailored to pharma audiences: HCPs, consumers, and partners - Oversee campaign creation for product launches, disease awareness, medical education, and patient engagement in collaboration with the marketing team - Manage all digital assets including websites, apps, microsites, and ecommerce presence - Direct social media strategy and online community management, optimizing growth and engagement metrics - Prepare reports on key KPIs (traffic, conversion, cost-per-lead, ROI) and conduct regular analytics to refine campaign effectiveness - Ensure all communications adhere to pharma marketing regulations such as DCGI, FDA, and global standards - Coordinate with cross-functional teams (Medical, Regulatory, Sales) for content accuracy and compliance - Manage external digital agencies and vendors, oversee budget allocation, and campaign spend **Qualifications** - Bachelors (or higher) in Marketing, Science, Business, or related field; certifications in Digital Marketing preferred - Minimum 5 years of digital marketing experience with at least 2 years in pharma, healthcare, or regulated industry - Skills in content marketing, campaign analytics, SEO/SEM, paid digital, CRM, and social media management platforms - Strong knowledge of healthcare/pharma compliance, SOPs, and online advertising standards - Exceptional project management, digital strategy, and leadership abilities - Data-driven and creative mindset, proactive in innovating within regulatory boundaries.,