Lead Digital Marketing

Hi Candidates, We have an opportunities with leading group for the Lead Digital marketing role for Bengaluru location. Interested candidates can mail their CV's at Abhishek.saxena@mounttalent.com. Note- Candidates only from SAAS Based companies are preferred. Job Responsibities- JD- DIGITAL MARKETING LEAD LOCATION: BENGALURU RESPONSIBILITIES & KEY DELIVERABLES Design, Execute and Optimize comprehensive Digital Paid Media campaigns to drive customer acquisition and revenue growth, with special focus on delivering high-value, sales-ready, pipeline. Oversee all aspects of digital marketing for the company including managing paid media buys, paid search, re-targeting, content syndication, display ads and paid social advertising. Optimize Cost per Acquisition. Collaborate with internal teams to define campaign objectives, target audience, and messaging to ensure alignment with overall GTM strategy. Research and understand current lead funnel and customers to identify new market opportunities and maximize leads growth. Setup up lead scoring, lead nurture and workflows using Marketing Automation tools. Lead account based marketing with specific focus on generating high-value MQLs Analyzing traffic & conversions using Microsoft Clarity and Google Analytics and draw inferences to take desired actions. Improve website conversion rates through A/B testing and user experience enhancements. Perform regular site audits to ensure the website health is optimal in terms of technical SEO and user experience. Work with content team to deploy On Page and Off Page SEO activities to increase ranking and organic traffic RELEVANT SKILLS Experience in designing, executing, and optimizing successful digital marketing strategies for B2B SaaS companies that drive customer acquisition, and increase ROI. Excellent hands-on experience in Digital Marketing, Paid Campaign Management, Account-Based Marketing, SEO, Social Media Marketing, A/B Testing, Digital Analytics, Demand Generation, Performance Marketing, Web Optimization Expertise and hands-on experience in Google AdWords, Google Analytics, Google Tag Manager (GTM), Webmaster tool, LinkedIn Ads, 2 Marketing Automation tools, SEM Rush/Ahref, Facebook Business Manager WORK EXPERIENCE: Minimum 5 years of relevant experience