Lead Digital Marketing

We are seeking a seasoned and dynamic professional to join our team as a Lead Digital Marketing. In this leadership role, you will be responsible for developing and executing comprehensive digital marketing strategies, overseeing a team of digital marketers, and driving the overall online presence and performance of our brand. The ideal candidate will have a proven track record of success in digital marketing, strategic thinking, and the ability to lead and inspire a high-performing team.

Roles and Responsibilities:

Strategy Development:

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Stay abreast of industry trends and emerging digital marketing technologies to ensure a competitive edge.

Team Leadership:

• Lead and mentor a team of digital marketing professionals.
• Foster a collaborative and innovative team culture.

Campaign Management:

• Oversee the planning, execution, and optimization of digital marketing campaigns across various channels such as SEO, SEM, social media, email, and content marketing.
• Ensure campaigns are aligned with brand messaging and objectives.

Performance Analysis:

• Utilize analytics tools to monitor and analyze the performance of digital marketing campaigns.
• Provide insights and recommendations for continuous improvement.

Budget Management:

• Manage digital marketing budgets effectively, ensuring optimal allocation for maximum ROI.
• Monitor spending and adjust budgets based on performance trends.

Cross-Functional Collaboration:

• Collaborate with cross-functional teams, including sales, product development, and IT, to align digital marketing efforts with overall business objectives.
• Coordinate with external agencies and partners as needed.

Brand Building:

• Drive brand awareness and loyalty through effective digital marketing strategies.
• Ensure brand consistency across all digital channels.

Qualifications:

Education:

• Bachelors degree in Marketing, Business, or a related field. Masters degree is a plus.

Experience:

• Minimum of 8 - 10 years of experience in digital marketing with a proven track record of success.
• Previous experience in a leadership or managerial role.

Strategic Thinking:

• Ability to think strategically and develop innovative digital marketing strategies.

Team Leadership:

• Demonstrated ability to lead, mentor, and inspire a team of digital marketing professionals.

Analytical Skills:

• Strong analytical and data interpretation skills for performance analysis and decision-making.

Communication Skills:

• Excellent written and verbal communication skills.
• Ability to communicate complex digital marketing concepts in a clear and concise manner.

Adaptability:

• Ability to adapt to changes in the digital marketing landscape and implement best practices.