Performance Marketing Specialist

Company Description

Digital Edge 360° is a trusted Start Up India and MSME Certified Digital Marketing agency located in the Greater Kolkata Area, with a global vision and commitment to providing businesses with 360° digital marketing solutions with E-Commerce Solutions at the core. (We are proud Shopify Plus Certified Agency)

For the past 7 plus years the agency, which is a Google and Meta Partner and ISO9001:2015 Certified as well is dedicated to objectivity, confidentiality, professionalism, results with strong focus on adherence to agreed timelines which sets the organization apart from other agencies.

Our team works relentlessly to ensure all of our clients online goals are met and beyond.

We are proud to be the preferred choice of many international and domestic clients, and we always strive to be the best digital marketing agency working with you.

Role Description

This is a full-time on-site role for a Performance Marketing Manager or Paid Ads expert, located in the Greater Kolkata Area (Sector V, Salt Lake) with Digital Edge 360° Consultancy Pvt Ltd.

As the Paid Ads expert, you will be responsible for managing multiple advertising campaigns across paid search, social media and display advertising channels.

The successful candidate will be responsible for lead generation, managing online advertising budgets, delivering successful campaigns, and providing valuable insights through data analysis.

Key ResponsibilitiesCampaign Management: Build, launch, and manage paid acquisition campaigns (Google Ads, Meta, LinkedIn, Display, Affiliate).Data Analysis & Optimization:Strategy & PlanningTesting & Innovation:Performance Reporting:QualificationsBachelor's degree in Marketing, Advertising or equivalent disciplineMinimum 4 + Years of experience with industry-standard digital advertising tools such as Google Ads, Meta Ads Framework, and LinkedIn Campaign ManagerShould have lead a team managing paid advertising campaigns across search, social media, and display advertising channelsExcellent analytical and reporting skills with proven experience of measuring success in campaigns through advanced analytics toolsDemonstrated ability to generate leads and improve advertising results through targeted analysis and continuous optimizationExperience in managing advertising budgets and optimizing campaigns for maximum ROIExcellent communication and organizational skills, with the ability to work in a team environmentExperience with A/B testing and conversion rate optimizationHigh proficiency in Microsoft Excel or Google SheetsAdditional InformationThis is a on-site full time senior level role with team handling. We are looking at local candidates only. Candidates from Kolkata and Greater Kolkata area only apply.Salary and Perks are best in the industry. We will provide very good raise over current salary.Organization Website : https://digitaledge360.in