Senior Performance Marketing Executive

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About the Team

Member Accession Marketing Team (India)

About the Role

Senior Performance Marketing Executive

Your work will directly impact Tide’s growth in India by driving high-quality leads and maximizing app downloads, while working alongside product, analytics, and creative teams.

Key Responsibilities

Campaign Management

• Plan, execute, and continuously optimize performance marketing campaigns across Google Ads (Search, UAC, Display) and Meta Ads Manager (Facebook & Instagram).
• Analyze key KPIs such as CPI, CPA, ROAS, CTR, LTV, and retention to ensure optimal performance.
• Manage daily budgets across channels to achieve customer acquisition and revenue goals.

Affiliate & Partner Marketing

• Onboard and manage affiliate partners, ad networks, and other acquisition channels.
• Monitor affiliate performance, ensure quality traffic, and implement fraud control measures.
• Negotiate payouts, share creatives, and ensure proper tracking integrations (using tools like AppsFlyer).

Performance Reporting & Optimization

• Create campaign performance dashboards using Excel/Google Sheets, Google Analytics, and MMP tools like AppsFlyer or Branch.
• Derive actionable insights to guide future strategy and drive campaign improvements.
• Present performance reviews and learnings to internal stakeholders on a regular basis.

Partnership & Cross-Functional Collaboration

• Collaborate with media agencies, platform reps, creative, product, and analytics teams to align campaigns with broader marketing goals.
• Stay current on platform updates, industry best practices, and competitor trends to identify new opportunities for optimization and scale.

Key Requirements

• 2–4 years of hands-on experience in executing digital performance campaigns.
• Strong command over Google Ads (Search, UAC, Display) and Meta Ads (Facebook/Instagram).
• Experience managing and scaling affiliate or partner-based marketing programs.
• Proficient in Excel/Google Sheets—comfortable with pivot tables, dashboards, and formulas.
• Experience using campaign tracking and analytics tools such as AppsFlyer, Google Analytics, or Branch.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently, handle multiple campaigns, and meet deadlines in a fast-paced environment.

Preferred Qualifications

• Prior experience in fintech, mobile apps, gaming, or cashback/card-based products.
• Working knowledge of programmatic advertising and ad fraud detection tools.
• Familiarity with metrics like CLV, ARPU, NPS, and churn.

What You’ll Get in Return

• 25 days paid leave annually
• Comprehensive health and dental insurance
• INR 40,000 professional development budget per year + up to 3 paid L&D days off
• Enhanced family leave benefits
• Snacks, light food, drinks in the office