Senior Performance Marketing Executive

Company Overview

Prohed empowers businesses with a blend of digital media expertise and market intelligence to ensure seamless growth. Boasting a young and dynamic team, Prohed excels in crafting intelligent marketing solutions driven by innovation and client satisfaction. With tools like the Prohed Dashboard, digital marketing processes are simplified, helping businesses strengthen brand authority and connect with target audiences effectively. Headquartered in Gurugram, Prohed specializes in comprehensive marketing services.

Job Overview

We are seeking a motivated Senior Performance Marketing Executive to join our team at Prohed. This mid-level, full-time position is based in Gurgaon with a hybrid work model. The ideal candidate will play a pivotal role in strategizing and executing performance marketing campaigns across various channels.

Qualifications and Skills

• Proven experience in paid social media marketing with expertise in executing paid social campaigns. (Mandatory skill)
• Strong proficiency in managing Google Ads campaigns to drive business growth. (Mandatory skill)
• Ability to plan and execute media campaigns effectively ensuring alignment with business goals. (Mandatory skill)
• Experience in conversion rate optimization to enhance the efficiency of advertising campaigns.
• Demonstrated capability in managing multiple marketing campaigns with varied objectives.
• Skilled in budget management that ensures optimal use of resources while maximizing ROI.
• Strong analytical skills to evaluate campaign performance and make informed decisions.
• Excellent communication and collaboration skills to work effectively with team members and stakeholders.

Roles and Responsibilities

• Plan, execute, and optimize performance marketing strategies across various digital platforms.
• Manage budget allocation and ensure targeted spend is achieved within predefined limits.
• Develop and oversee the implementation of paid social media campaigns to enhance brand presence.
• Utilize data-driven insights to refine campaign strategies and optimize conversion rates.
• Collaborate with creative teams to conceptualize and develop compelling ad content.
• Analyze campaign metrics and report performance to direct stakeholders and leadership regularly.
• Stay abreast of industry trends to ensure the application of best practices in digital marketing.
• Mentor junior team members and provide guidance for career development within the marketing sphere.